Senior Marketing Specialist - Sponsorship & Events

Overview

The Senior Marketing Specialist will focus on local marketing sponsorships and optimizations, ensuring alignment with system sponsorship strategy and our overall brand objectives.

This role is responsible for partnering with and supporting the Market Managers to maximize the impact of Houston Methodist's sponsorship portfolio.

The Senior Marketing Specialist plays a key role in developing, implementing, and measuring sponsorship plans that enhance brand visibility across sports, arts, and community partnerships.

This position also oversees consumer events and strategy and manages relationships with a wide range of internal and external stakeholders, including vendors and sponsorship partners.

At Houston Methodist, the Senior (Sr.) Marketing Specialist position is responsible for leading, managing and partnering with marketing management in driving preference and volume for assigned programs / service lines and maximizing impact of assigned sponsorships. Additionally, this position contributes to strategy and optimization of various marketing programs. This client-facing position manages relationships with administration, physician leaders, vendors and other stakeholders as assigned and implements, measures, and optimizes marketing / sponsorship plans in partnership with management. The Sr. Marketing Specialist position contributes to developing effective business cases with management, digital, web, market research and other cross functional teams to drive positive change in partnership with hospital operations.

Houston Methodist Standard

PATIENT AGE GROUP(S) AND POPULATION(S) SERVED

Refer to departmental "Scope of Service" and "Provision of Care" plans, as applicable, for description of primary age groups and populations served by this job for the respective HM entity.

HOUSTON METHODIST EXPERIENCE EXPECTATIONS

Provide personalized care and service by consistently demonstrating our I CARE values :

INTEGRITY : We are honest and ethical in all we say and do.

COMPASSION : We embrace the whole person including emotional, ethical, physical, and spiritual needs.

ACCOUNTABILITY : We hold ourselves accountable for all our actions.

RESPECT : We treat every individual as a person of worth, dignity, and value.

EXCELLENCE : We strive to be the best at what we do and a model for others to emulate.

Practices the Caring and Serving Model

Delivers personalized service using HM Service Standards

Provides for exceptional patient / customer experiences by following our Standards of Practice of always using Positive Language (AIDET, Managing Up, Key Words)

Intentionally collaborates with other healthcare professionals involved in patients / customers or employees' experiential journeys to ensure strong communication, ease of access to information, and a seamless experience

Involves patients (customers) in shift / handoff reports by enabling their participation in their plan of care as applicable to the given job

Actively supports the organization's vision, fulfills the mission and abides by the I CARE values

Responsibilities

PEOPLE ESSENTIAL FUNCTIONS

Leads and maintains positive relationships with hospital leadership, clients, sponsored organizations, and vendors to educate on strategic marketing initiatives.

Leads multiple marketing initiatives and contributes to driving creative solutions with hospital leaders, physicians, and other stakeholders under guidance of manager.

Leads communication with individuals and groups in a manner that engages and helps them understand strategy and goals.

SERVICE ESSENTIAL FUNCTIONS

Develops plans, campaigns, and event strategy under guidance of manager, identifying ways to measure performance and forms insights. Independently leads creative kickoffs. Develops and manages recurring performance reports.

Manages relationships with vendors for campaigns, events, and initiatives. Leads planning implementation, follow-up for sponsorship elements and events.

Proactively reviews and updates web content, collateral, advertising templates to ensure effective messaging. Leads conversations as business expert with writers, designers and serves as strategic partner to lead execution of initiatives, advertising, internal communications, and community relations as assigned.

QUALITY / SAFETY ESSENTIAL FUNCTIONS

Develops strategy and evaluates success of programs, service lines, sponsorships, and events under guidance of manager. Contributes to development of key insights and initiatives annually.

Develops clear and concise communications, reports, and presentations with compelling data for leadership.

FINANCE ESSENTIAL FUNCTIONS

Measures results and provides recommendations to optimize spending in partnership with digital teams and vendors.

Develops campaigns aligned to return on investment (ROI) and recruitment key performance indicators (KPIs) as assigned.

Submits invoices on time; tracks and adheres to budgets for assigned projects.

GROWTH / INNOVATION ESSENTIAL FUNCTIONS

Proactively seeks opportunities to optimize strategy and initiatives to grow candidate or consumer preference and volumes. Makes recommendations for improvement.

Proactively problem solves when challenges present themselves.

Partners with leadership to represent hospital / entity in hospital or system committees as needed.

This job description is not intended to be all-inclusive; the employee will also perform other reasonably related business / job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.

Qualifications

EDUCATION

Bachelor's degree in Business, Marketing, Digital Communications, Communications or related field

WORK EXPERIENCE

Six years' experience related to marketing, marketing / advertising, digital marketing / advertising or recruitment marketing / advertising

License / Certification

LICENSES AND CERTIFICATIONS - REQUIRED

N / A

KSA / Supplemental Data

KNOWLEDGE, SKILLS, AND ABILITIES

Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations

Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security

Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles

Ability to lead meetings, conversations and present with authority

Ability to work under pressure and balance many competing priorities

Positive and supportive attitude and demeanor

Ability to multi-task and work in an organized manner

Ability to uphold confidential and sensitive information

Proficient in spreadsheet, word-processing, and presentation software

Has sound judgment and decision-making ability, with strong analytical and critical thinking skills; independently resolves conflict and understands when to escalate issues

Proactively manages own professional development, including receiving, seeking out and acting on performance feedback

Ability to engage and be open to ideas offered by others; works collaboratively and contributes to dialogue

SUPPLEMENTAL REQUIREMENTS

WORK ATTIRE

Uniform No

Scrubs No

Business professional Yes

Other (department approved) No

ON-CALL

• Note that employees may be required to be on-call during emergencies (ie. DIsaster, Severe Weather Events, etc) regardless of selection below.

On Call

TRAVEL

May require travel within the Houston Metropolitan area Yes

May require travel outside Houston Metropolitan area No

Company Profile

Houston Methodist Willowbrook Hospital opened in December 2000 to serve the comprehensive health care needs of the growing community in Northwest Houston. The 310 bed hospital has 23 operating rooms, and more than 2,100 employees. Houston Methodist Willowbrook Hospital has been named a Magnet recognized health care facility by the American Nurses Credentialing Center's (ANCC) Magnet Recognition Program®. Houston Methodist Willowbrook Hospital is Northwest Houston's regional leader in robotic minimally-invasive surgeries and specializes in cardiology and cardiovascular services, neurology, neurosurgery, orthopedics and sports medicine, and comprehensive cancer services. Houston Methodist Willowbrook Hospital has a Breast Care Center, Cancer Center, Imaging Center, Infusion Center, Sleep Center, Surgical Weight Loss Center and operates the largest Childbirth Center in the greater Northwest Houston area.