Vice President of Marketing

A company is looking for a Vice President of Marketing to lead its growth and member engagement strategies.

Key Responsibilities :

Build and implement an integrated marketing plan focusing on brand storytelling and lifecycle engagement

Lead brand presence across various platforms and oversee thought leadership initiatives

Create member lifecycle programs to drive activation, engagement, and retention

Qualifications :

8+ years in marketing, with 3-5 years in leadership roles within membership or subscription models

Proven experience in integrated brand and lifecycle marketing

Experience managing agencies for acquisition programs

Familiarity with AI tools for marketing and personalization

Preferred experience in B2B SaaS or professional development