Director of Real Estate Product Marketing

Director of Real Estate Product Marketing

At Colibri, culture is a critical part of our collective success, and we live our values everyday : Love, Joy,Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education,introducing some of the first web-based professional education courses in 2001. Today, the companysfamily of brands are the leading online professional education platforms in their respective end-markets.We proudly serve >

1 million customers annually and employ more than 1,500 mission-alignedprofessionals. To learn more, please visit : www.colibrigroup.com

Position Overview : The Director of Real Estate Product Marketing is a strategic leadership role responsible for overseeing the development and execution of marketing strategies to drive the success, growth, and market penetration of our real estate courses. This role requires deep understanding of the market, customers, competition and product positioning to ensure alignment between product offerings and business objectives.

What You'll Do

• Strategy Development : Lead the creation and implementation of comprehensive product marketing strategies that support business goals and maximize product adoption and revenue.
• Market Analysis : Conduct market research to identify trends, customer needs and competitive landscape. Use insights to guide product positioning and messaging.
• Customer Engagement : Develop strategies to engage customers, collect feedback, and incorporate insights into product and marketing plans.
• Product Positioning : Define and refine product value propositions, messaging frameworks and differentiation strategies to ensure our courses stand out in the real estate learning marketplace.
• Cross-Functional Leadership : Collaborate with product management, sales, brand marketing, creative team and others to ensure alignment and successful execution of marketing initiatives.
• Go-to-Market Planning : Oversee the planning and execution of go-to-market activities, including product launches and messaging.
• Performance Measurement : Define key performance indicators (KPIs), analyze metrics, and report on the effectiveness of product marketing campaigns adjusting strategies as needed.
• Team Management : Build, mentor, and lead a high-performing product marketing team; foster a culture of innovation and continuous improvement.

What You'll Need to Succeed

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!

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