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Specialist, Lifecycle Operations

We're seeking a strategic and data-driven Associate Manager of Lifecycle Marketing to support customer engagement and retention initiatives for Hulu and report to the Senior Manager of Lifecycle Operations. As an Associate Lifecycle Manager at Hulu, you will help manage highly technical marketing projects that efficiently drive business impact and deliver outstanding subscriber experiences. You will also collaborate cross-functionally to execute a variety of marketing campaigns, using data to drive personalization and value for both active and lapsed subscribers. You're the right person for this role if you're a hard-working self-starter with impeccable project management skills and can thrive in a fast-changing environment. The ideal candidate brings exceptional project management skills, utilizes data-driven insights to guide strategy, and has a proven ability to work within tools like Airtable to manage workflows efficiently. This is the perfect role for someone who loves to roll up their sleeves, work in a collaborative team environment, and is passionate about email & push marketing.

Responsibilities :

• Partner within the Lifecycle Marketing teams, agencies, data teams, and external partners to bring high priority marketing initiatives to life
• Plan, schedule, execute, and test email and push notification journeys, including end-to-end QA documentation and performance measurement
• Partner with content teams to identify opportunities for increasing engagement in existing and new journeys
• Hyper-target subscribers with relevant content to ensure a positive experience for users engaging with Hulu's products
• Optimize current email and push programs through continual testing of creative, copy, timing, offers, targeting, and more
• Coordinate work activities with internal and external partners to launch campaigns in a timely and consistent manner
• Find opportunities to improve the effectiveness of email and push marketing programs

Basic Qualifications :

Preferred Qualifications :

Required Education :

The base salary for this position in Santa Monica, CA is $64,300.00 - $86,200.00 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. A bonus and / or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and / or other benefits, dependent on the level and position offered.