Associate Director, Marketing - HCP New San Francisco - 1800 Owens

Overview

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement…read on. In 2015, we pioneered a "moneyball for biotech" approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. Together we define white space, push boundaries and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help re-engineer the future of biopharma.

What You'll Do

The Associate Director, Marketing – HCP will support the development and commercialization of key assets. The Associate Director, Marketing – HCP will drive cross-functional collaboration and tactical alignment, ensuring success in the US. This individual will lead the development and execution of tactics supporting the commercial launch of BBP-418. This person will occupy an important role on commercial product teams, work closely with Market Insights, Market Access, Regulatory, Medical Affairs, and other key stakeholders to deliver integrated commercial planning and execution. The Associate Director, Marketing – HCP should feel at home in a fast-paced, ambiguous environment. This position requires excellent communication, organization and collaboration skills. The Associate Director, Marketing – HCP will report to the Director of Marketing.

Responsibilities

Serve as a commercial member on the Product Teams, embedding the market needs into cross functional planning

Drive innovative tactics and address untapped opportunities

Lead brand planning, messaging and claims work

Lead agile, cross-functional team to develop / launch innovative marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions

Develop and track metrics to measure and ensure the success of marketing / promotional programs

Lead commercial convention presence, including target meeting, booth design and production and overall commercial presence across channels

Partner with Value and Access to help develop the value proposition and access / reimbursement strategies

Partner closely with commercial and medical teams to develop tactics that will help identify doctors that have, or are most likely to have, ADH1 / LGMDR9 patients

Partner with regional teams to ensure diverse commercial insights are brought into the planning process, be the commercial voice advocating for these views

Manage and evolve the disease education campaign and educational resources

Develop and manage the speaker bureau, inclusive of program structure / development / maintenance, speaker selection, vendor leadership and innovative approaches to further brand messaging and positioning

Lead the creation of all HCP peer-to-peer educational content

Collaborate with the Digital team to support execution of launch and pre-launch activities

Proactively evaluate / assess the relevant market landscape, monitoring changes in market dynamics, competition, clinician needs and practices

Develop targeted measurement plans to help evaluate effectiveness of HCP tactics and prioritization of efforts

Work cross-functionally with agency partners, sales, commercial operations, brand analytics, IT, MCM, et

Who You Are

5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing

Successful launch experience in a competitive market is preferred

Rare disease experience preferred

Demonstrated ability to develop and action insights from complex clinical data and market research

Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration

Excellent oral, written, and presentation skills

Passionate about serving patients suffering from Genetic diseases

Proven self-starter, able to work independently and as part of a team

Able to handle full workload across multiple projects

Collaborates seamlessly across functions to build effective working relationships and align strategy and execution

High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement

Experience leading KOL engagement activities is a plus

True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients

Ability to travel (~25%) is required

Rewarding Those Who Make the Mission Possible

We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return.

Market leading compensation

401(k) with 100% employer match on first 3% & 50% on the next 2%

Employee stock purchase program

Referral program with $2,500 award for hired referrals

Comprehensive health care with 100% premiums covered – no cost to you and dependents

Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)

Hybrid work model – employees have the autonomy in where and how they do their work

Unlimited flexible paid time off – take the time that you need

Paid parental leave – 4 months for birthing parents & 2 months for non-birthing parents

Flex spending accounts & company-provided group term life & disability

Subsidized lunch via Forkable on days worked from our office

Skill Development & Career Paths

People are part of our growth and success story – from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility

We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching

We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities

$179,830 - $265,430 USD

Equal Opportunity Employer

At BridgeBio, we are committed to creating a diverse and inclusive workforce. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected class.

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