Head of Content Marketing, Citi Wealth

Head Of Content Marketing

The Head of Content Marketing is a senior leadership role that will define, build, and scale Citi Wealth's global content marketing agenda. This leader will own the full content ecosystemensuring Citi Wealth leads the industry in how content drives client engagement and business growth. A core mandate of this role is to put Citi Wealth at the forefront of AI-powered content creation, personalization, and performance optimization, setting a new benchmark for the industry.

Key Responsibilities :

Field & Advisor Client Enablement :

• Deliver a complete suite of marketing content, materials, and playbooks to empower Citi's advisors and bankers across all segments and regions (Citigold, Citi Private Client, Citi Private Bank, Wealth at Work).
• Build AI-driven workflows to generate, customize, and distribute compliant, client-ready content at scale.
• Partner closely with the field to ensure content meets client needs, drives adoption, and differentiates Citi Wealth's advisory experience.

Brand & Market Amplification :

AI, Martech & Performance :

Leadership & Influence :

Qualifications :

Education :

Job Family Group : Marketing

Job Family : Advertising, Branding and Media

Time Type : Full time

Primary Location : New York New York United States

Primary Location Full Time Salary Range : $250,000.00 - $500,000.00 In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including : medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.