Head of Growth

Job Description

Job Description

As Jacob's Head of Growth, your mission is to architect and lead the digital growth engine powering Jacob’s profitable growth while expanding our cultural footprint in clean eating and high-performance living. You will build the digital machine that makes Jacob a household name. This is a high-impact, high-energy role at the forefront of performance, digital storytelling, and cultural relevance.

While your actual responsibilities will be vast, and rapidly evolving as our business does, here is a high-level outline of your responsibilities :

• Own all paid acquisition channels (Meta, Google, Amazon, TikTok, affiliate) with full accountability for CAC, ROAS, and new customer growth.
• Lead and scale a team of internal and external media buyers, ensuring campaigns launch on time and meet performance targets.
• Design and implement creative testing frameworks that rapidly validate new hooks, formats, UGC, and influencer content across platforms.
• Integrate influencer and affiliate programs into paid acquisition strategy to maximize reach, social proof, and content leverage.
• Drive funnel optimization through landing page testing, CRO strategy, and A / B experimentation to boost conversion rates and AOV.
• Forecast growth and plan media budgets in partnership with Finance and Ops, aligning spend with revenue targets, contribution margin, and inventory constraints.
• Build performance dashboards and feedback loops to drive daily optimization, inform strategic bets, and uncover growth opportunities across the funnel.

Requirements

Personal Attributes

Benefits