Lead Customer Marketing Specialist (Hospitality)

Lead Customer Marketing Specialist

The future is what we make it. When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers, and doers who make the things that make the future. That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe, and even making it possible to breathe on Mars. Working at Honeywell isn't just about developing cool things. That's why all our employees enjoy access to dynamic career opportunities across different fields and industries. Are you ready to help us make the future?

Honeywell Building Automation (BA) is a leading global provider of products, software, solutions, and technologies that enable building owners and occupants to ensure their facilities are safe, energy efficient, sustainable, and productive. BA products and services include advanced software applications for building control and optimization; sensors, switches, control systems, and instruments for energy management; access control; video surveillance; fire products; and installation, maintenance, and upgrades of systems.

As a Lead Customer Marketing Specialist here at Honeywell, you will play a crucial role in driving demand generation through the development and execution of effective marketing strategies. Collaborating closely with sales teams, this role involves understanding customer needs, how they make decisions, the go-to-market, and creating targeted marketing campaigns. The successful candidate will have a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast-paced environment. You will report directly to our Sr. Manager of Vertical Marketing and you'll work out of one of our BA Strategic Locations on a hybrid work schedule.

In this role, you will impact the company by developing and executing targeted marketing strategies that drive customer engagement, loyalty, and order growth. Your ability to understand customer needs, analyze market trends, and deliver impactful campaigns will strengthen customer relationships, enhance brand perception through verticals, and contribute to the overall success and profitability of the company.

Key Responsibilities

• Define the strategy of the vertical, document it (white-paper), and gain alignment of the key stakeholders
• Collaborate with strategic sales teams to understand target customers and geographies, develop targeted marketing campaigns, and deliver account-based marketing
• Develop and execute the marketing plan aligned to the short and long term plan to drive demand generation in the region
• Analyze our competitive landscape, industry trends, and customer insights to develop the strategic marketing plans
• Understand customer needs to develop messaging and content that will encourage prospects down the marketing funnel, working with the offering management and business leaders
• Coordinate the need for material, communication, lead management, and agency support through the shared services (COE's)
• Co-manage vertical events and partnerships, together with participating in non-specific vertical events, as needed
• Participate in customer visits to learn and engage first-hand with key target accounts
• Utilize Global Design Models, and participate in enhancing both their usage, and KPIs
• Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
• Monitor and report on the performance of the vertical results, together with the COE's and data support group

You Must Have

We Value

The annual base salary range for this position in Connecticut and Minnesota is $114,000 $143,000. Please note that this salary information serves as a general guideline. Honeywell considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations. Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation, and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments powered by our Honeywell Forge software that help make the world smarter, safer, and more sustainable. Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.