Marketing Coordinator

Marketing Coordinator

Direct Report of : General Manager

Main Responsibility :

The Marketing Coordinator manages the Penn Contractors brand through all communication channels. They attract qualified leads through on-target marketing by creating content for Penn’s blog, social media and email marketing. An ideal Marketing Coordinator thrives on the challenge of meeting and exceeding weekly goals, constantly considering new and innovative ways to improve their performance. This position must demonstrate the company’s core values of Accountability, Honesty, Respectfulness & Continual Improvement.

Who you Are :

• You are a strategic thinker who is highly organized and analytical with a creative spirit.
• You are an experienced writer who desires to research and learn more about the topics you write about.
• You love residential design and have been known to read Architectural Digest, Elle Design, Residential Design, Etc. or have studied interior design, architecture, or art history in school.
• You can drive organic traffic through an SEO-driven content strategy with conversion funnels.
• Making and editing video content for social media is something you do on a weekly basis.
• You are equally comfortable with the creative and data-driven sides of marketing.
• You have a talent for graphic design.

Roles & Responsibilities : Including, but not limited to, the following :

Major Accountabilities :

Creative :

Technical Skills :

Brand Management :

Minimum Requirements :