Principal Product Manager, Consumer

About The Role

Hims & Hers is building the next generation of healthcare more personalized, proactive, and accessible than ever before. We've built a trusted brand and a best-in-class platform for treating self-diagnosed chronic conditions like hair loss and sexual health. Now, we're expanding beyond reactive care into a future where diagnostics, personalized treatments, and AI-powered support redefine the healthcare experience.

As a Principal Product Manager focused on the Consumer experience, you'll define the strategy and roadmap for transformative digital initiatives. This isn't about a single product line we're hiring for multiple consumer areas, and through the interview process, we'll align on where your expertise best fits.

You'll work from first principles of customer need and take a technology-forward approach to shape what healthcare should be. Partnering with design, engineering, clinical, and marketing teams, you'll bring new products to life that don't just respond to health concerns they anticipate them.

You Will :

• Define and drive the product strategy for transformative consumer healthcare experiences that align with our long-term vision and deliver measurable outcomes.
• Translate customer needs and company strategy into seamless experiences that build trust, engagement, and long-term retention.
• Partner with design, engineering, clinicians, and researchers to identify friction points in the journey and build empathetic, user-centric solutions.
• Lead the full product lifecycle from discovery to delivery to iteration ensuring quality, scalability, and continuous learning through data and feedback.
• Establish clear success metrics and rigorously measure impact, balancing customer value, technical feasibility, and business priorities.
• Mentor PMs and cross-functional partners, contributing to the evolution of product practices and consumer thinking at Hims & Hers.
• Serve as a champion for the next era of digital healthcare, ensuring the consumer perspective is at the heart of everything we build.

You Have :

Our Benefits (There Are More But Here Are Some Highlights) :

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to applyeven if you're not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodations@forhims.com and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability.

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