Marketing Manager, Consumer Connections - L'Oreal Paris Skincare

Marketing Manager - Consumer Connections

L'Oreal Paris Skincare

Division : Consumer Products

Location : Hudson Yards, NYC

Reports To : Director, Social & Influencer

Who We Are :

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business : Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world's #1 beauty brand with L'Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

Marketing at L'Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!

What You Will Do :

The Marketing Manager, Consumer Connections plays a vital role in translating the L'Oreal Paris Cosmetics marketing strategy to the consumer.

This position is responsible to drive brand growth by developing innovative strategies and go-to-market plans for both new launches and core businesses with executional excellence. In addition, the Marketing Manager's primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing.

In alignment with franchise leads on the US and DMI Marketing teams the Marketing Manager will support campaign development, develop innovative activation programs and share insights into how the consumer mindset is evolving in real-time.

Job Responsibilities :

• Partner with Brand Marketing, DMI and Brand Engagement to build and execute engaging and exciting consumer-driven activations which move at the speed of culture
• Be at the forefront of what is happening in culture and propose new first-to-market programs
• Serve as an expert in developing authentic activations to engage the brand's growing Hispanic consumer base
• Maintain overarching familiarity with all L'Oreal Paris Cosmetics campaigns to ensure diversity of creators across all activations
• Develop strategies to break-through the clutter and compete more effectively in the cosmetics category
• Identify and implement test & learn opportunities spanning retail partnerships, social activations, influencer campaigns and paid media
• Work effectively with cross-functional teams (including but not limited to Media, PR, Marketing / Digital Marketing and Customer Marketing) on category / franchise footprint
• Develop Influencer strategy, vision for the category, and exhibit expertise in social trends and the online beauty landscape to ensure we're leveraging top creators in a timely and on-trend fashion
• Understand L'Oréal Paris' unique brand positioning and stay true to brand equity through all social content & alignment with Global marketing (DMI)
• Manage ongoing relationships with key post-production partners to edit, iterate and optimize creative for use in media
• Trendspot on priority platforms to agilely adapt content and influencer strategy for the Cosmetics category
• Other responsibilities include but are not limited to performing business & competitive analyses, marketing budget / financial control, and preparing presentations for top management meetings

What We Are Looking For :

As an integral part of our culture at L'Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L'Oréal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows :

Salary Range : $98,000-$140,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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