Senior Manager, Lifecycle Marketing

A company is looking for a Senior Manager, Lifecycle Marketing & CRM.

Key Responsibilities

Oversee the lead nurture program, optimizing contact and messaging strategies to engage prospects

Collaborate with sales and business operations to design marketing automation programs and ensure consistent communication

Track and analyze campaign performance metrics, providing insights for optimization and managing multiple campaigns

Required Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field

8+ years of experience in marketing automation, lead nurturing, and lifecycle marketing, preferably in B2C or financial services

Expertise in email and SMS marketing best practices, including segmentation and A / B testing

Strong understanding of marketing funnel dynamics and member journey mapping

Proven project management skills, capable of handling multiple campaigns in a fast-paced environment