Marketing Advisor, DTC Advertising (Medicare Advantage) - Hybrid
Responsible for day-to-day management of direct-to-consumer advertising. Play a pivotal role in driving marketing strategy and initiatives with a strong focus on data-driven decision-making and a deep understanding of digital marketing.
Additionally, will be required to partner effectively ensuring all acquisition campaigns and materials are aligned with other channels, meet brand standards and can positively impact Cigna’s Medicare Advantage growth goals.
Responsibilities
- Partner to provide the strategic direction and management of digital acquisition marketing initiatives to ensure that priorities are set and executed to advance the company’s goals.
- Utilize data analytics and performance tracking tools to monitor campaign performance, identify trends, and optimize marketing initiatives for continuous improvement.
- Develop the processes, guidelines, and quality standards needed to execute and scale the production of quality content and campaigns, continuously driving innovation
- Understand the organization’s business, act as internal business lead, coordinate with internal teams and agencies of record to build effective communications, creative and media plans that work cohesively
- Stay abreast of industry trends, emerging technologies, and best practices in digital marketing, and provide recommendations for innovation and optimization.
- Consistently collaborate with team members, local market clients, agency partners and other matrix partners to foster, facilitate and deliver great work that is on strategy, on time and within budget
- Exemplify problem-solving skills, uses a sound system of judgement to thoroughly analyze various options before making a decision
- Strong communication and presentation skills a must
- Direct response and digital media experience
- Medicare or healthcare compliance experience
- Leadership skills imperative
Qualifications should include
- Experience with integrated marketing background and is fluent in digital, interactive, earned media, paid media and creative execution.
- Strong preference for experience in paid and organic search.
- Has experience navigating highly complex business challenges and supplying teams with actionable solutions to address organization needs.
- Tough-minded, willing and unafraid to lead through obstacles, and willing to take ownership over the team and work.
- Minimum of 5+ years of advertising, communications or marketing experience.
- Bachelor's degree in Marketing, Advertising, Communications or Business Administration or equivalent work experience.
- Ability to work from a Cigna office 50% of the time, as requested by the business
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