Sr Integrated Marketing Manager

Senior Integrated Marketing Manager

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! As a Senior Integrated Marketing Manager, you will lead enterprise-level marketing planning and execution across all channels and functions-driving alignment between LOBs, Product, Retail, Digital, Media, and Sponsorship teams. This role is responsible for defining and handling the comprehensive marketing plan that integrates paid, owned, and earned channels to deliver on both commercial and brand fame objectives. You will orchestrate planning across enterprise functions, ensuring that campaigns are unified under a centralized calendar of milestones, key moments, and annual brand cycles (annual, quarterly, and Brand Fame initiatives). Strategic collaboration with go-to-market (GTM), creative, media, and strategy partners will be crucial to ensure clarity, consistency, and governance across the organization.

Responsibilities :

Lead enterprise functional planning to ensure cohesive go-to-market integration across all marketing channels and business functions (Product, Retail, Digital, T-Life, Media, Sponsorship). Drive development and governance of integrated marketing strategies and plans that align to commercial goals while advancing brand fame and organizational transformation. Establish and lead a centralized planning calendar, artifacts, and achievements to ensure alignment and accountability across functions. Partner closely with leadership across commercial and brand teams to align campaign priorities, resource allocation, and timelines to deliver on business outcomes. Collaborate with brand strategy, internal creative, and agency partners to produce elite communications that reinforce T-Mobile's brand positioning and amplify brand fame moments. Integrate insights, analytics, and segmentation to inform planning and performance tracking, ensuring continuous learning and optimization across marketing programs. Partner with media, GTM, and strategy teams to ensure enterprise-level coordination, clarity of ownership, and effective governance of marketing execution. Mentor and guide peers and cross-functional teams to drive operational excellence and marketing innovation.

Education and Work Experience :

Bachelor's Degree (Required) Master's / Advanced Degree (Preferred) 7-10 years Marketing experience in authoring and delivering national integrated marketing plans 2-4 years Delivering omni / multi-channel integrated campaigns at scale Knowledge, Skills and Abilities : Enterprise Planning & Governance - Consistent track record to lead cross-functional planning cycles, maintain centralized marketing calendars, and coordinate across multiple teams and functions Brand Strategy & Fame Building - Strong understanding of brand architecture and experience in developing campaigns that create cultural impact and drive brand fame Leadership & Collaboration - Skilled at leading through influence, facilitating alignment across diverse collaborators, and driving clarity in complex organizational structures Integrated Campaign Leadership - Deep experience in end-to-end campaign development including strategy, segmentation, targeting, creative development, and measurement At least 18 years of age Legally authorized to work in the United States Travel : Travel Required (Yes / No) : DOT Regulated : DOT Regulated Position (Yes / No) : No Safety Sensitive Position (Yes / No) : No Base Pay Range : $109,200 - $196,900 Corporate Bonus Target : 20% The pay range above is the general