Senior Analyst Small Business Card Loyalty Marketing

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending and Co-Brand cards and Small Business Banking Products.

The Senior Analyst, Small Business Product Engagement Marketing plays a pivotal role in deepening relationships with Small Business Card Members by driving data-led, personalized marketing across digital channels and experiences like newsletters, Amex.com, and the Amex Mobile App. Sitting within the Customer Engagement Marketing team, this role combines analytical rigor with strategic creativity to help customers understand and maximize the value of their Membership benefits. The analyst partners closely with Product, Analytics, Technology, Operations, External Agencies, and Go-to-Market Strategy teams to design, execute, and measure benefit marketing campaigns that enhance engagement, satisfaction, and loyalty.

We’re looking for a strong marketing leader who brings a customer-first mindset and a passion for leveraging data, insights, and AI-driven personalization to optimize communications and elevate the customer experience. Success in the role requires strong analytical and storytelling skills, ideation, cross-functional collaboration, and the ability to navigate a complex, matrixed organization. The ideal candidate is a strategic problem-solver, capable of balancing creativity with performance measurement, and committed to continuous learning and innovation in the evolving landscape of digital and loyalty marketing.

Key Responsibilities :

Lead end-to-end digital marketing execution - from strategic planning and content mapping to cross-functional coordination, ensuring flawless and timely delivery across digital channels.

Drive innovation through testing and optimization, owning a robust Test & Learn agenda that uncovers insights and powers smarter engagement strategies across the Small Business portfolio.

Champion personalization and data-driven marketing, partnering with data and technology teams to develop next-generation “data-as-content” approaches that deepen customer relevance and loyalty.

Collaborate cross-functionally with Marketing, Product, Analytics, and external agency partners to design and launch initiatives that elevate the Small Business customer experience.

Oversee & evolve measurement : own program KPIs, analyze post-launch results, and translate insights into actionable recommendations that continuously enhance performance and impact.

Shape the future of engagement marketing, contributing strategic ideas and executional excellence that influence broader marketing strategy and drive meaningful customer behaviors.

Required Skills :

3+ years of experience in digital marketing, with a proven ability to design, execute, and optimize campaigns that drive measurable engagement and business growth.

Analytical and insights-driven marketer who can translate complex customer data into clear trends, strategic insights, and actionable recommendations.

Strategic problem-solver with the agility to navigate ambiguity, resolve challenges, and deliver solutions that balance speed, quality, and impact.

Exceptional stakeholder manager skilled at influencing across functions, prioritizing effectively, and aligning diverse teams around shared goals.

Customer-first mindset with an understanding of loyalty and engagement dynamics - from benefits and rewards to long-term relationship drivers.

Creative and adaptable leader, who thrives in fast-moving environments, combining structured thinking with innovation to overcome obstacles.

Outstanding communicator and storyteller, able to inspire confidence among senior stakeholders and connect insights to broader marketing strategy.

Consistent curiosity, initiative, and leadership potential - proactively expanding the scope, impact, and influence of the role.

Salary Range : $78,000.00 to $124,750.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally :

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and / or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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