Manager, Digital Marketing

Manager of Digital Execution

Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead our policyholders count on us to be there when it matters most. It's a big ask, but it's one that we have the power to deliver when we work together. We collaborate and innovate pushing one another to transform not just Pacific Life, but the entire industry for the better. Why? Because it's the right thing to do. Pacific Life is more than a job, it's a career with purpose. It's a career where you have the support, balance, and resources to make a positive impact on the future including your own.

We're actively seeking a Manager of Digital Execution working in our Newport Beach, CA or Omaha, NE office. Relocation assistance may be provided.

You will fill an existing role on the Digital Marketing Execution team within the Consumer Markets Division (life insurance and retirement solutions) Marketing team. This role would actively engage with strategic marketing managers, creative services, social media manager, data analysts, and internal Salesforce Center of Excellence team to drive overall program efficiency and success.

How you'll help move us forward :

Lead a Digital Execution team of four digital specialists in the development of business and technical requirements for digital marketing campaigns including campaign goals and measurement metrics, campaign audience criteria and segmentation, campaign decision trees, test and control segments, deployment criteria and data management.

Generate audiences and segments for emails, journeys, and social media advertising based on criteria using Salesforce Marketing Cloud, Structured Query Language (SQL) query, Salesforce Sales Cloud data or other data sources as needed.

Build, configure, version, proofread, test, and send emails, including dynamic content, AMPscript, and responsive design. Responsible for content accuracy, ensuring all links, images, copy, personalization, dynamic content, versions, and segments are correct.

Build, configure, and test standard and Distributed Marketing journeys and automations based on business and technical requirements.

Administer Zoom webinar events, including creation and scheduling, pre- and post-webinar communications, updating event web pages, and importing registration, attendance, and lead data into Salesforce Sales Cloud.

Collaborate with Data Analysts to communicate key metrics on program performance as well as results of testing to drive campaign optimization.

Utilize project management systems for work intake, collaboration and tracking progress toward completion.

The experience you bring :

Bachelor's degree or equivalent experience

Salesforce Marketing Cloud Email Specialist Certification required

8+ years of hands-on experience with Salesforce Marketing Cloud is required, particularly Email Studio, Journey Builder, Automation Studio, and Contact Builder

Knowledge of Salesforce Sales Cloud objects (for example Contact, Account, Lead, Opportunity) to create and maintain audience lists and segments

6+ years of demonstrated digital marketing experience with high aptitude for technology and experience with email campaign management

Knowledge of HTML / CSS, AMPscript, dynamic content, and responsive design to build, edit and test email marketing campaigns

2+ years of hands-on experience with Structured Query Language (SQL)

Knowledge of email marketing compliance and legal requirements, such as CAN-SPAM

Direct leadership experience required, managing professional employees and / or supervisors

What will make you stand out :

Experience in the financial services, insurance, or annuities industries

Experience with Salesforce Einstein or similar Artificial Intelligence (AI) solutions

Familiarity with Zoom, Aprimo, Monday.com

Familiarity with Marketing Cloud Audience Builder and / or Distributed Marketing journeys

You can be who you are.

We are committed to a culture of diversity and inclusion that embraces the authenticity of all employees, partners and communities. We support all employees to thrive and achieve their fullest potential. What's life like at Pacific Life? Visit Instagram.com / lifeatpacificlife

Base Pay Range : The base pay range noted represents the company's good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location. Also, most employees are eligible for additional incentive pay. $115,920.00 - $141,680.00

Your Benefits Start Day 1

Your wellbeing is important to Pacific Life, and we're committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we've got you covered.

Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents

Generous paid time off options including : Paid Time Off, Holiday Schedules, and Financial Planning Time Off

Paid Parental Leave as well as an Adoption Assistance Program

Competitive 401k savings plan with company match and an additional contribution regardless of participation

EEO Statement : Pacific Life Insurance Company is an Equal Opportunity / Affirmative Action Employer, M / F / D / V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.