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Brand Manager

Brand Manager

Blenders Eyewear, LLC.San Diego, CA, US
3 days ago
Job type
  • Full-time
  • Quick Apply
Job description

Position Overview Blenders is looking for a Brand Manager who blends strategy with storytelling :

  • a creative-minded marketer who can turn everyday products into cultural heat.

You’ll shape how Blenders shows up in the world :

  • building our brand narrative, defining the stories we tell, and elevating how consumers experience the brand across channels.
  • This role sits at the heart of the Marketing org; you’ll translate brand strategy into compelling campaigns, positioning, and creative direction that deepen consumer connection and drive demand.
  • You love ideas, culture, product, and creating work that feels fresh, energetic, and unmistakably Blenders.

    • If you’re a brand builder at your core :

  • part strategist, part storyteller, part cultural pulse-checker, this is your role.
  • Key Responsibilities Brand & Campaign Strategy Translate brand strategy and business goals into integrated campaigns that build awareness, relevance, and brand heat.
  • Develop positioning and messaging frameworks for categories, franchises, seasons, and key collabs.
  • Build a POV on the consumer, culture, and competition and use it to inform storytelling.
  • Partner closely with Creative to develop campaign concepts, imagery direction, and narrative arcs.
  • Identify cultural moments and brand-right opportunities that help Blenders stay ahead of the curve.
  • Brand Narrative & Creative Direction Lead campaign kickoffs with insights and narrative direction that inspire high-impact creative work.

    • Shape the overarching story for each launch :

  • the why, the emotional hook, and the everyday relevance.
  • Provide clear, strategic feedback to Creative and Social to ensure content aligns with brand tone, personality, and visual identity.
  • Evolve and protect the Blenders brand voice across channels and consumer touchpoints.

    • Consumer & Market Insights Develop deep understanding of our Blenders consumer :

  • their habits, motivations, trends, and cultural influences.
  • Stay tapped into style, sport, and lifestyle trends to keep Blenders culturally relevant.
  • Analyze performance storytelling, creative signals, competitors, and category shifts to inform future planning.
  • Partner with analytics / eComm to identify insight-driven opportunities for creative and brand growth.
  • Cross-Functional Leadership Serve as the day-to-day brand steward, ensuring all teams are aligned to the brand’s narrative and strategic priorities.
  • Partner with Social to translate campaign narratives into platform-specific content strategies.
  • Work with Product to shape compelling launch stories around innovation, design, and everyday utility.
  • Support PR, Creator / Influencer, and Retail with messaging that keeps storytelling cohesive across channels.
  • Qualifications & Experience 6–8 years of experience in brand or marketing management within lifestyle, fashion, consumer, or DTC environments (retail experience a plus).
  • Demonstrated success leading integrated campaigns from strategy to launch.
  • Strong understanding of digital marketing, social media, influencer ecosystems, and retail marketing.
  • Exceptional project management with the ability to run multiple launches without dropping the details.

    • Excellent communicator and storyteller :

  • strong deck builder, compelling presenter.

    • Data-curious and insight-driven :

  • you turn learnings into smarter creative.
  • Highly collaborative, proactive, and comfortable in fast-paced, evolving environments.
  • Based in or willing to relocate to San Diego; in-office 3 days per week.

    • What We’re Looking For   A strategist :

  • you see the brand big picture and can simplify complexity into a clear direction.

    • A storyteller :

  • you craft emotion, meaning, and excitement around product and brand.

    • A culture-spotter :

  • you know where attention is going and how Blenders can play.

    • A collaborator :

  • you work cross-functionally with ease and help bring teams together.

    • A brand builder :

  • consistency, craft, and identity matter to you.
  • Work Requirements Bachelor’s degree in Marketing, Communications, or related field preferred.

    • Hybrid role :

  • onsite in our San Diego HQ 3–4 days per week.
  • Flexibility to attend shoots, events, or activations outside standard hours.

    • Typical hours :

  • Monday–Friday, 8 : 30 AM – 4 : 30 PM.
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    Brand Manager • San Diego, CA, US

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