Senior Director, Brand Marketing

Senior Director, Brand Marketing

This is a new, strategic role, joining the newly formed Convene Hospitality Group at a key moment of brand growth. The role will focus on centrally driving the brand strategy, commercial marketing approach and key brand activations for a growing portfolio of brands, including Convene and etc.venues, as well as stunning one-of-a-kind event spaces and special projects. The Senior Director of Brand Marketing will report directly to our SVP of Brand Marketing.

Responsibilities / Duties

• Create, lead and execute a brand marketing vision, strategies and commercial campaigns to drive innovative thinking, brand awareness and business objectives, including development of brand architecture, brand differentiation, and integrated brand marketing plans in conjunction with agencies and other cross-functional partners.
• Support SVP, Brand Marketing in defining and delivering client experience touchpoints and extensive brand toolkits, including brand overviews and approaches to social media, tone of voice, art direction, music, etc.

Develop and build consensus for insight-driven cultural partnerships and brand activations, ensuring that we activate ideas to maximize impact all across owned, earned and paid channels, including PR, digital, content + events.

Qualifications :

Education / Formal Training :

Experience :

Travel Requirements :

Compensation :

The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.

Salary Min : $140,000 Salary Max : $150,000

This role is also eligible for Convene's annual incentive performance bonus plan. This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.