Director, Audience

Director, Audience

We're looking for a Director of Audience to build, lead, and grow the engine that powers our publications helping us attract new subscribers, deepen reader engagement, and expand our cross-channel reach. You will lead our content teams across multiple BWZ brands and channels including editorial, video, podcasts, and content marketing. You'll report directly to senior leadership and play a central role in how we grow our audience, strengthen our brand voice, and convert readership into subscribers and revenue. This is an audience growth role, not a purely editorial one. Your job is to make sure our content, newsletters, and distribution channels work together as a predictable audience growth and engagement machine. You'll shape what gets published, how it gets packaged, where it gets distributed, and how it performs. The Director of Audience & Editorial will shape the systems that run our publications, define our editorial voice, build our growth engine, and help our brands become indispensable destinations in their niches. If you love building and running a modern content engine and have hands-on experience growing audiences across email, social, podcasts, video, and on-site content then you'll thrive here.

You're a strategic, hands-on leader who knows how to grow digital audiences. You've run content engines before including newsletters, blogs, and social and you understand how packaging, distribution, storytelling, and system design come together to drive subscriber growth and engagement. You can zoom out to define strategy and zoom in to give direct feedback on a headline, hook, or weekly content plan. You're energized by building playbooks, improving quality, coaching creators, and helping brands feel "alive." You also bring calm, clarity, and sound judgement to content teams. You move fast but care deeply about quality, narrative, voice, and insight. Most importantly : You know how to turn content into audience growth.

1. Drive subscriber growth and audience acquisition across the portfolio

• Lead all content, packaging, and distribution efforts that grow the ICP subscriber base.
• Ensure Content Marketing prioritize formats that reliably convert : roundups, lead magnets, community insight content, and audience-product content.
• Build subscriber-growth playbooks, systems, and frameworks that make acquisition predictable.
• Strengthen newsletter CTAs, landing pages, onboarding, and incentives.
• Identify high-conversion content formats across brands and scale them.
• Build systems & templates that make high-quality subscriber-acquisition content repeatable.

2. Increase return visitor engagement by elevating content quality, clarity & experience

3. Grow non-organic traffic through world-class multi-channel distribution

4. Lead, coach, and scale a high-performing multi-disciplinary team

5. Build authority through insight-led content, SME networks, and proprietary assets

How Your Success Will Be Measured :

Your Skillset Includes :

Nice to Haves :

$150,000 - $200,000 a year

This full-time position is available as a remote role that offers an annual base salary in the range of $150,000 to $200,000 USD. The range is a guide for the expected skills, knowledge, and experience for new hires based in USA only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of the US and / or at different seniority levels. In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.

We're a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work. Our brands cover thought leadership for executives in project management, people management, product management, tech, marketing, and many others - with the goal of connecting people with knowledge, skills, and tools they need to succeed professionally in the age of AI. We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we've grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 15 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company. We've previously ranked #30 in The Globe and Mail's Fastest Growing Company list as well as Deloitte's Fast 50 program, received a CMI award for Best Digital Publication for The Digital Project Managerand we're listed in both Canada's Top Small & Medium Employers, and Best Employers in BC! All of this growth is driven by our commitment to our mission : In a world of evolving skills, practices, and technology, we're creating a playbook for the future of work and empowering communities to create it with us. Want to