Principal Demand Generation Marketing Manager - Integrated Campaigns

Principal Demand Generation Marketing Manager - Integrated Campaigns

New York, New York, USA; San Francisco, California, USA

Datadog is looking for an experienced Principal Demand Generation Marketing Manager, Integrated Campaigns to strategize and execute full funnel campaigns globally. You will act as a thought leader to build the bridge between product, sales and marketing delivering campaigns to support key products and company initiatives. Further, you will help define the reporting, measurement, and orchestration of these programs across all marketing channels.

At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What You'll Do :

Create, optimize, and analyze end to end integrated campaigns including paid, owned and earned channels

Create customized experiences using various digital channels including Linkedin, Display, Facebook, and more

Create high converting landing page content with our product marketing and sales teams

Promote our awesome in-house content to relevant audiences around the world

Work with salespeople, field marketers and other members of the team to help Datadog grow in important sectors

Take a deep-dive into campaign metrics to truly assess their impact down the funnel

Who You Are :

Bachelor's Degree in Marketing (or related field)

10+ years operating marketing lead / demand generation campaigns : webinars, advertising campaigns, ABM, etc.

4-5 years running integrated campaigns : high profile campaigns across multiple channels supporting big rock initiatives

Excellent written and verbal communication skills with a proven ability to influence others

Strong understanding of PLG motions

Ability to analyze data and trends through BI tools and spreadsheets

A self-starter that thrives in a non-structured environment

Interested in working in a high-growth startup atmosphere

Bonus Points :

You have marketed to a DevOps audience before

You have created integrated campaigns from scratch

You have experience with or a passion for the SaaS space

You're a self-admitted technology nerd

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you're passionate about technology and want to grow your skills, we encourage you to apply.

Benefits and Growth :

New hire stock equity (RSU) and employee stock purchase plan (ESPP)

Continuous professional development, product training, and career pathing

Intra-departmental mentor and buddy program for in-house networking

An inclusive company culture, opportunity to join our Community Guilds

Generous and competitive benefits package

Continuous career development and pathing opportunities

Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.

The reasonably estimated yearly salary for this role at Datadog is :

$143,000 — $190,000 USD

Datadog (NASDAQ : DDOG) is a global SaaS business, delivering a rare combination of growth and profitability. We are on a mission to break down silos and solve complexity in the cloud age by enabling digital transformation, cloud migration, and infrastructure monitoring of our customers' entire technology stacks. Built by engineers, for engineers, Datadog is used by organizations of all sizes across a wide range of industries. Together, we champion professional development, diversity of thought, innovation, and work excellence to empower continuous growth. Join the pack and become part of a collaborative, pragmatic, and thoughtful people-first community where we solve tough problems, take smart risks, and celebrate one another. Learn more about #DatadogLife on Instagram , LinkedIn, and Datadog Learning Center.

Equal Opportunity at Datadog :

Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference.

Datadog endeavors to make our Careers Page accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please complete this form . This form is for accommodation requests only and cannot be used to inquire about the status of applications.

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