Senior Marketing Manager (Waltham)

Senior Manager, Creator Marketing

Location : Waltham, MA

Compensation : $125,000 / year

Job Description

Insight Global is seeking a Senior Manager, Creator Marketing to join a Brand & Customer Marketing team for a large go-to-market software development company. This role leads strategy, execution, and performance tracking for a fast-growing influencer program, blending brand building, demand generation, and creator-led storytelling to elevate category awareness and platform visibility. The Senior Manager will manage an Influencer Marketing Coordinator and collaborate cross-functionally with teams including social, content, PR, demand generation, customer marketing, events, and field marketing.

Key Responsibilities :

• Lead strategy and execution of a fast-growing influencer program.
• Drive brand awareness through creator-led storytelling and demand generation.
• Elevate GTM Intelligence by amplifying trusted voices in the industry.
• Manage an Influencer Marketing Coordinator and oversee program performance.

Required Skills & Experience

Compensation :

$125,000 per year annual salary.

Exact compensation may vary based on several factors, including skills, experience, and education.