Overview
Job Title : SEO Backend Specialist
Location : Remote
Work Shift : 9 AM – 6 PM ET
Working Hours : 40 hours per week / Full-time
Job Description :
We're looking for a highly detail-oriented SEO Backend Specialist to support our growing eCommerce business. This role is ideal for someone who thrives behind the scenes, is fluent in technical SEO and Shopify, and understands how to optimize Shopify stores for organic growth that drives conversions and revenue—not just traffic.
You won’t be running ads — your focus will be on on-page SEO, technical changes, bulk optimization, and content improvements. You’ll also work closely with our internal team, so excellent communication and fluent English are a must.
Responsibilities
On-Page SEO & Keyword Research
- Conduct keyword research for product, collection, and blog pages, focusing on conversion-driven and revenue-generating keywords
- Strategically implement keywords across on-page elements (H1, title tags, meta descriptions, etc.) in Shopify
Technical SEO
Manage and implement redirects within Shopify or using Shopify-compatible appsPull and analyze SEO audits from tools like Google Search Console and SEMRushCollaborate on resolving technical issues impacting performanceBulk Page Optimization
Use (or learn to use) Matrixify to make mass changes to SEO-related fields across product, collection, and blog pagesMaintain accuracy and structure when editing content in bulkBlog SEO Support
Audit existing blog content for SEO opportunitiesOptimize keyword placement within contentCopy and paste blog content into Shopify backend, ensuring proper formatting and metadataAI Tool Utilization
Familiarity with ChatGPT, Claude, or similar toolsAbility to craft and refine prompts to generate or enhance SEO contentQualifications
2+ years of SEO experience with eCommerce websites, with a strong focus on conversion-oriented strategiesStrong experience working with Shopify, including backend page editingSkilled in keyword research and implementation for product and collection pages, prioritizing keywords that drive salesFamiliarity with technical SEO tasks, including redirects and site auditsComfortable using tools like Google Search Console and SEMRushExcellent attention to detail and highly organized workflowExperience working with US-based businesses or teamsAbility to work independently and communicate progress proactivelyNice to Haves
Experience using Matrixify or similar tools for bulk editing in ShopifyFamiliarity with blog SEO : keyword audits, formatting, and basic copy managementUnderstanding of on-page SEO elements (H1s, meta titles / descriptions, internal linking, etc.)Experience with AI tools like ChatGPT, Claude, Jasper, etc., for SEO content generation and automationKnowledge of Shopify SEO apps like Plug In SEO, SEO Manager, or equivalentBasic HTML / CSS knowledge (for formatting blog posts or troubleshooting tags)Experience in cross-functional collaboration with content or dev teamsComfortable in fast-paced, detail-driven environments with tight turnaround times#J-18808-Ljbffr