Regional Paid Media Marketing Manager

s our Regional Paid Media Marketing Manager, you'll be a key driver of our digital media efforts for a 12-month period. This is a hands-on role for a strategic thinker with a deep understanding of B2B media at a local level. You'll translate business objectives into effective, data-driven paid media strategies to generate and nurture qualified leads.

Key Responsibilities

• Strategy & Execution : Plan, execute, and optimize regional paid media campaigns across channels like paid search, paid social, and content syndication.
• Stakeholder Management : Partner directly with regional field marketing teams to develop media plans that support bundled media buys and account-based marketing initiatives.
• Performance Analysis : Analyze campaign data to identify trends and provide actionable recommendations to stakeholders to improve effectiveness and ROI.
• Budget Management : Manage and track paid media budgets, ensuring efficient allocation to meet demand generation targets.
• Innovation : Research new platforms and tactics. Develop and execute A / B tests to continually optimize campaigns.
• Reporting : Create and present comprehensive reports on campaign performance, highlighting key metrics and insights.

Qualifications & Skills