Regional Marketing Manager

WHO YOU ARE

We're looking for a seasoned Regional Marketing Manager, experienced in the AEC industry, to join our rapidly growing commercial construction team in the Bay Area. This role requires both strategic thinking and creative implementation. We are seeking a strong leader who will develop strategic goals to meet our business needs, then put those goals into action through strong project management and delegation skills. This role will manage and mentor a team of 4+ marketers in the execution of marketing strategies that will attract and retain clients, help our construction teams win work, and build brand awareness throughout the Bay Area. The ideal candidate possesses a creative eye for visual storytelling, complemented by strong writing and editing skills.

This role can be based in any of the following offices : San Francisco, San Jose or Walnut Creek. The Marketing Manager will be asked to travel between Bay Area offices to support the teams and local initiatives.

If you are energized at the thought of working for an entrepreneurial, employee-owned company, while managing a rockstar marketing team and wearing many hats, this role is for you!

ABOUT SKYLINE

It's a wonderful time to join the construction industry! We are an organization that is growing and evolving rapidly, with a deliberate and thoughtful approach to keeping our employees at the center of every important business decision. Our people are our greatest asset and that differentiates us from our competition. Skyline Construction consistently ranks on the San Francisco and Silicon Valley lists of Top General Contractors, and the company has been named one of the Best Places to Work in the country by Inc. Magazine for the past 5 years and counting.

Skyline is headquartered in downtown San Francisco, with additional Bay Area offices in San Jose (Santana Row), Walnut Creek, and Pleasanton. The company has additional locations in downtown San Diego, Carlsbad, Seattle, and Chicago, with more locations planned in the near future. We are a 100% employee-owned general contractor specializing in building commercial office space at scale.

RESPONSIBILITIES

Strategy - Develop and lead the execution of a comprehensive annual marketing plan that defines strategic priorities, aligns with business objectives, and drives growth across key markets.

Management - Manage a growing team of 4+ creative marketers. Oversee workload allocation, project management, and team leadership in the Bay Area, ensuring optimal resource utilization. Mentor Marketing personnel to support career growth, foster cross-regional collaboration, and cultivate an entrepreneurial, high-performance culture.

Pursuits - Must have a strong drive to help teams win work!Guide proposal and interview strategy development by providing coaching and creativity. Assign pursuit responsibilities based on team members' strengths to maximize impact and efficiency. Provide quality control and ensure the timely delivery of all marketing materials. Establish parameters for post-opportunity analysis to extract learnings and support client re-engagement.

CRM Analytics - Oversee the maintenance andaccuracy of Skyline's CRM with a focus on contacts, leads, opportunities and projects while working with the Operations and Business Development teams to create reports and dashboards that will move the business forward.

Social Media - Collaborate with the national team to inform the social media content strategy with Bay Area-specific insights, aligning content themes with regional growth priorities and market opportunities.

Content - Partner with the broader team to brainstorm and execute content marketing strategies rooted in regional market trends, industry momentum, and timely, high-impact topics. Tell the stories of our projects and our teams through videos, case studies and photography, while heavily coordinating vendors and teams to meet schedule deadlines.

Website - Create and publish region-specific content onto the website to showcase key messaging and ensure alignment with Bay Area priorities and brand standards.

Public Relations - Responsible for leading the market presence and media relations by executing press releases and award submissions as well as tracking coverage to ensure communication initiatives receive visibility and promotion.

Events - Work with Sales, Operations and HR to create and manage a calendar of industry, client and recruiting events. Coordinate strategy, invitations, swag, venues, promotion, food and beverage to see events through to completion.

Branding & Communication - Ensure consistent branded merchandise, signage, content and messaging internally and externally.

We Are Excited About You Because You :

• Have a strong marketing background with expertise in writing, PR, communications and an incredibly strong eye for visually impactful designs.
• Are a strong leader who supports and challenges others to grow and do their best work.
• Enjoy project management, delegation and seeing a wide variety of projects through to fruition while sometimes digging in to do the work yourself.
• Are creative by nature with a drive to innovate and differentiate.
• Have excellent organization and are able to keep multiple projects on track with a strategic and steady mindset.
• Have demonstrated ability to organize proposal efforts and work collaboratively in a team environment under tight deadlines.
• Are an excellent communicator at all levels within the organization, don't shy away from public speaking, and like to build relationships with your colleagues and peers.
• Are flexible and a team player with a sense of humor and a drive to have fun.
• Are discreet and able to handle sensitive information in a confidential manner.
• Are not afraid to speak up and have difficult conversations when needed.

Skill Set :

Application Requirements :

Perks & Benefits :

$140,000 - $175,000 a year

The actual salary will be carefully considered based on a wide range of factors, including your skills, qualifications, experience, and location. The range is subject to change and may be modified in the future. Based on you meeting our benefit eligibility requirements, we offer the following benefits : health, disability, life, dental, vision, Employee Stock Ownership Program and other retirement plans.

Skyline is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex / gender, sexual orientation, gender identity / expression, marital status, medical condition, national origin, genetic information, ancestry, military / veteran or disability status or any other bases under the law.