Director of Marketing for Enterprise Competitive Programs

Director of Marketing for Enterprise Competitive Programs

ADP is hiring a Director of Marketing for Enterprise Competitive Programs within our Enterprise Marketing team. In this position, you will be responsible for leading and implementing a targeted competitive marketing strategy closely aligned with sales to help build and progress the sales pipeline. The successful candidate will have the ability to design always-on competitive messaging and programs, including comparison charts, competitive value propositions and targeted execution. You will coordinate with all related functions (e.g., Digital marketing, product marketing, sales enablement, sales, content marketing, marketing leadership, sales operations, competitive intelligence and competitive success, etc.) to build a comprehensive multi-competitor and multi-solution / product agnostic approach to meet key objectives and drive growth.

At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.

We strive for every interaction to be driven by our CORE values : Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility.

RESPONSIBILITIES

Plans and executes cohesive, end-to-end, omni-channel marketing programs targeting competitive accounts using an account-based marketing (ABM) and account-based experience (ABX) approach

Works collaboratively in a matrixed environment with other program marketers, product marketing, competitive insights, content marketing, demand marketing, client marketing, sales enablement / sales operations to ensure the program engages buyers with the right mix of content and experiences based on buyer needs.

Ensures alignment with multiple stakeholders (sales, service / implementation, strategy, etc.) for program strategy, execution, and reporting

Updates competitive messaging on a regular basis as new features, functions, or announcements are made that shift competitive market dynamics

Develops and manages program-level marketing mix across events, digital, and content, while managing program-level budget

Provides marketing support for enterprise sales events as needed

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QUALIFICATIONS REQUIRED :

• 8-10 years of experience planning and executing B2B marketing programs

PREFERRED QUALIFICATIONS

Experience executing targeted competitive marketing programs

Proven track record of developing, executing, and measuring innovative and results-focused demand / digital programs and campaigns

Strong project management skills and effective cross-functional management in a highly matrixed environment

Possess excellent organizational, time management and communication skills, including presentation, facilitation, and team leadership

Demonstrated ability to effectively communicate with and present to multi-level organization, including senior leadership

Data-driven mindset with demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills

Willingness to reach across functions (product, sales, sales operations, etc.), build alignment and influence processes

Experience influencing and communicating product offers to customers, prospects, and sales professionals demonstrated by excellent written (including copywriting and proofreading) and oral communication skills

Experience with Human Capital Management (HCM) a plus as a practitioner, and / or as a marketer

PERSONAL TRAITS REQUIRED :

Ability to solve unique and complex problems with broad impact on the business by tapping into conceptual and innovative thinking

Communicate complex ideas, anticipate potential objections and persuade others, often at senior levels, to adopt a different point of view

Knowledge and understanding of ABM and ABX principles and the ability to formulate marketing programs that drive results for the enterprise organization.

Highly collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and matrixed environment

A meticulous attention to detail and ability to manage (and meet) multiple deadlines

Leadership skills to influence across organizational lines and executive presence as well as outstanding interpersonal, verbal, written communication, presentation and process facilitation skills with the ability to present views in a compelling manner

Personal initiative, results-orientation and integrity

Proven analytical skills to help tackle projects and situations with decision-making grounded in data and analysis

Business acumen with the ability to uncover an understanding of clients' and prospects' most critical business needs and demonstrate how ADP's capabilities can drive business value

Comfortable with ambiguity

Project and program management expertise, bringing cross-functional teams together to work towards a unified solution and agreed-upon outcome

Role is hybrid out of an ADP office.

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits : Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $98,000.00 - USD $198,800.00 / Year

A little about ADP : We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition () .

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP : ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including : race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP's operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP : ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click to learn more about ADP's culture and our full set of values.