Content Creation and Marketing Specialist

Content Creation and Marketing Specialist

We are looking for a Content Creation and Marketing Specialist. This position requires a marketing mindset and is responsible for generating leads through innovative marketing campaigns in coordination with headquarters. The focus of this position is on Inbound marketing, specifically writing technical content related to our products for web platforms, white papers, and case studies.

WHAT YOU WILL DO IN YOUR ROLE

Defining the marketing strategy for the US

Creation of marketing and promotional content in a technical environment (white papers, case studies, )

Enhance SEO by delivering engaging web content and increasing the engagement rate of prospects on the website.

Conducting marketing actions to support the US sales team

Key account marketing : strengthen the relationship with our key customers

Define, create, and implement regional digital campaigns that involve email marketing, lead-generation portals, social media, and other digital channels.

Plan and execute regional in-person events (trade shows, conferences, road shows, and sponsored events), including briefing vendors, booking spaces, asset management, logistics, vendor and budget management, etc.

Manage merchandising and other sales tools (demo bars / kits, brochures, flyers, etc.) : oversee stock updates and explore creative new ideas.

Strengthen relationships and create new ones with distributors in the US.

THE EXPERIENCE AND SKILLS YOU WILL BRING

Degree in Marketing, Communications, or a similar field

Proven experience as a Content Creator, Product Marketing Specialist, or similar role for at least 7 years. Previous experience with B2B is preferred.

Experience in creating and executing marketing plans

Experience in content creation and copywriting

Familiar with product marketing tactics (e.g., integrated marketing campaigns)

Customer-centered and interactive with customers to understand market needs and the competitive landscape.

Creativity

An analytical mind and strong quantitative skills

10-15% Travel

The position is located in Alpharetta, GA

#J-18808-Ljbffr