Product Marketing & Content Manager

Job Description

Job Description

Swell helps healthcare organizations elevate their patient and employee experience through modern feedback, reputation, and engagement tools. We partner with thousands of practices across North America to help them listen better, respond faster, and grow smarter — all through one powerful platform.

Role Overview

We’re looking for a creative and organized Product Marketing & Content Manager to join our growing marketing team. This role sits at the intersection of content creation, product marketing, and brand storytelling — helping Swell communicate its value to healthcare organizations at scale.

You’ll take ownership of content strategy and execution across multiple channels, working closely with leadership, product, and sales to produce high-impact marketing assets that drive awareness, engagement, and demand. This is an individual contributor role with high ownership ideal for a self-starter who thrives on both strategy and hands-on execution.

What You’ll Do

• Develop product messaging and positioning that clearly communicates value and differentiates our offering in the market
• Create narratives and materials, including customer communications and sales enablement, for new and existing products and features
• Analyze customer insights and competitive trends to inform messaging and positioningWrite and publish content across Swell’s owned channels (website, blog, social media, email, etc.)
• Support campaign and product launch initiatives with compelling copy and visuals
• Collaborate with product and customer success teams to translate features and success stories into engaging marketing narratives
• Manage and schedule social media posts, tracking engagement and optimizing performance
• Assist in maintaining Swell’s content calendar, ensuring brand consistency and messaging alignment
• Contribute to SEO, keyword strategy, and website content updates
• Coordinate with design and external vendors to ensure content is high-quality, accurate, and on-brand

Requirements

What We’re Looking For

Benefits

Why Swell

Swell is an Equal Opportunity Employer. We are fully committed to diversity and maintaining a healthy work environment that is free from harassment and discrimination. All employment decisions at Swell are based on business needs, job requirements, and individual qualifications without regard to race, sex, color, religion or belief, family or parental status, or any other status protected under federal, state, or local law.