Senior Director Products

Real ID Strategy Senior Director

The Senior Director, Product for Real ID Strategy is responsible for defining and driving Acxiom's comprehensive Real ID product strategy, spanning conception, market definition, development, commercialization, and lifecycle management. This leader serves as the central connection point between data, technology, compliance, and go-to-market teams, ensuring Acxiom's Real ID solutions advance industry leadership in identity resolution, privacy-first innovation, and cross-channel interoperability. As a key member of the Product Leadership Team, this role partners closely with engineering, legal, privacy, security, marketing, and commercial teams to design and deliver trusted, compliant, and scalable identity solutions that meet the evolving needs of clients and regulatory landscapes.

Duties and Responsibilities

Develop and execute a long-term roadmap for Acxiom's Real ID and identity resolution products, aligning business priorities, client needs, and market dynamics.

Direct the Real ID product portfolio from concept through launch, adoption, and optimization, ensuring alignment with privacy regulations (CPRA, GDPR, HIPAA) and interoperability standards.

Act as the central hub between design, engineering, legal, compliance, marketing, and distribution to ensure strategic alignment and seamless product delivery.

Perform market research, competitive analysis, and voice-of-client studies to inform product positioning and differentiation.

Promote emerging technologies (identity graph enhancement, consent management, privacy-preserving tech) to maintain Acxiom's leadership in ethical identity management.

Build and maintain business cases, pricing models, and go-to-market strategies to maximize revenue growth and profitability across Real ID offerings.

Evaluate buy / partner / build options to accelerate product maturity and ecosystem connectivity across platforms and partners.

Partner with Acxiom's Legal, Privacy, and Security teams to embed compliance and permissible data use across every stage of product design and execution.

Provide progressive leadership to a high-performing product management team, mentor emerging product talent, and represent Acxiom's Real ID thought leadership externally at conferences, industry panels, and client forums.

Required Qualifications

Bachelor's degree in business, computer science, or related field

12+ years of product management or product strategy experience, with at least 5 years in data, identity, or digital marketing technology domains

Proven success leading large-scale, cross-functional product portfolios with measurable business outcomes

Deep understanding of identity management, data ethics, privacy regulations, and addressability solutions

Strong communication, storytelling, and executive stakeholder engagement skills

Comfortable presenting to executive audiences, clients, and industry stakeholders; capable of articulating complex identity and privacy concepts with clarity and influence

Willingness to travel up to 20% for client meetings, industry events, and cross-functional alignment sessions

Preferred Qualifications

Experience in developing Real ID, digital identity, or consent-based data ecosystems.

Familiarity with major marketing technology and data platforms (Adobe, Salesforce, LiveRamp, etc.).

Recognized subject matter expert (SME) in identity and data ethics, with demonstrated thought leadership in client-facing pitches, executive briefings, or industry conferences.

Proven ability to serve as a "voice of identity" representing Acxiom's innovation and leadership in privacy-first, ethical data practices across external forums and client engagements.

Primary Location City / State :

Homebased - Conway, Arkansas

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE / Vet / Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.