Vice President of Marketing & Growth

Vice President of Marketing & Growth

About the Company

Ambitious marketing technology (MarTech) company

Industry

Marketing and Advertising

Type

Privately Held, VC-backed

Founded

2007

Employees

501-1000

Funding

$101-$200 million

Categories

• Ad Retargeting
• Advertising
• Email Marketing
• Machine Learning
• Marketing
• Predictive Analytics
• SaaS
• Software
• Computer Programming
• Professional Services
• Computers
• Consulting
• Agency
• Information Technology & Services
• Technology
• Marketing & Advertising

Specialties

About the Role

The Company is in search of a Vice President of Marketing and Growth to spearhead the development and execution of comprehensive marketing strategies that align with business objectives and growth goals. The successful candidate will be a visionary leader with a proven track record in scaling digital demand generation and product-led self-serve business. This role demands a deep understanding of the marketer's challenges and needs, as well as the ability to strategically position products in a competitive market. The VP will be responsible for guiding the marketing team in identifying and pursuing new market opportunities, leading demand creation efforts, and ensuring that marketing activities are in sync with revenue goals. A strong AI-first mindset is essential, as the role involves reimagining marketing workflows and implementing AI tools to enhance marketing effectiveness.

Applicants for the VP of Marketing and Growth position at the company should have a minimum of 12 years of experience, with at least 6 years in senior marketing leadership roles. The role requires a candidate with a dedicated "doing" mindset, focused on execution and results, and a strong background in digital marketing, including demand creation, revenue marketing, and product marketing. The ideal candidate will have exceptional communication and interpersonal skills, the ability to inspire and influence stakeholders, and a proven track record of fostering a positive and inclusive company culture. Experience in leading a product-led self-serve business and a strong strategic thinking and problem-solving ability are also key requirements. The company is an equal-opportunity employer and is committed to building diverse teams.

Hiring Manager Title

Chief Business Officer

Travel Percent

Less than 10%

Functions