Director Product Marketing - Adoption

Director of Product Marketing - Adoption

As part of the AI Business Solutions team, you'll join a pioneering group at Microsoft that is reshaping how work gets done across every business function. Our mission is to transform core business processes with AI and agentsempowering organizations to move beyond the constraints of traditional enterprise tools. By reimagining how businesses operate, we help customers become more agile, unlock new levels of productivity, and accelerate growth through intelligent, adaptive solutions that drive real impact.

We're seeking a Director of Product Marketing - Adoption to lead efforts driving Adoption and Usage for all our users and buyers. This role requires technical product experience, with a deep understanding of the AI buyer and journey and experience with content, web strategy, video and other delivery mechanisms to drive measurable impact. This individual will work across many organizations in marketing to deliver the right message, at the right time to the right buyer.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Responsibilities

AI Product Strategy & Vision

Develop a clear vision of how our AI products and strategy should align with our customer journey. What features begin the AI adoption journey, and when and where should they be exposed. Using data develop an end-to-end strategy on product and experiences exposed to our customers to drive the best experience and highest level of adoption and usage.

Persona & Customer Journey

Lead our efforts x-organization to develop a concise set up AI personas, deep insights about them, their interests, expectations and usage patterns. Develop a strategy on each personas journey and how to best engage and via what channels. Spend time meeting with these individuals and educating our internal team on them and their jobs to be done.

Adoption & Platform Performance

Develop a consistent reporting framework on AI adoption across in product, email, web etc. - and measure platforms and content for their engagement and impact.

Orchestration & Campaign Management

Represent our customers' needs by orchestrating all to-customer content and programs. Own the overarching calendar for all information that reaches our customers with the aim of driving adoption, ensure a logical flow of information and updates on the most impactful and pertinent updates targeted at each customer and their needs.

Content Creation & Creative

Lead the development of video, interactive and other content to drive adoption in our customers. Oversee and provide direction on content created by other teams always keeping the customers' best interest in mind.

Cross-Functional Leadership & Strategic Execution

Drive alignment and collaboration across Engines & Experiences, Software Engineering (SWE), Business Planning, and Product Marketing teams to align all adoption strategies to a single vision and shared plan. Consistently report out on status, performance, outstanding needs and actions across teams and functions.

Qualifications

Required / minimum qualifications

Masters Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in product marketing OR Bachelors Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing + OR equivalent experience.

6+ years of experience in SaaS (software as a service) products.

Experience in driving product and user adoption.

Additional or preferred qualifications

Masters Degree in Marketing, Computer Science, Business or related field AND 8+ years product marketing OR Bachelors Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in product marketing + OR equivalent experience.

Experience working collaboratively across a large organization.

Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here.

Microsoft will accept applications for the role until November 4, 2025. Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.