Mid-Market Product Marketing Manager for QuickBooks : 25-03613

Primary Skills : Marketing, Analytics, Strategy, Communication, Leadership (Expert, Advanced, Expert, Expert, Advanced)

Contract Type : W2

Duration : 6 months

Location : MTV (#LI-Hybrid)

Pay Range : $84-$89 Per Hour

#LP

JOB SUMMARY :

Client is searching for a Mid-Market Product Marketing Manager to join our U.S. Marketing team for QuickBooks, focusing on disrupting the Small Business Mid-Market. This role is instrumental in creating and executing marketing plans derived from deep market, product, and customer insights to enhance the QuickBooks suite's position in the mid-market segment. Successful candidates will demonstrate the ability to manage both inbound and outbound marketing programs, champion the mid-market customer voice, and execute go-to-market (GTM) strategies that resonate with our target customers and deliver significant business impact.

JOB RESPONSIBILITIES :

• Develop and execute inbound and outbound product marketing programs, leveraging storytelling and data to drive impactful initiatives.
• Embed with sales teams to develop a deep understanding of customer needs and drive rapid-cycle learning agendas.
• Use consumer, competitive, and industry insights to identify opportunities for product differentiation.
• Collaborate across functions to build a revenue forecast and corresponding marketing plan.
• Co-own revenue targets with Mid Market sales teams, developing customer targeting and omni-channel demand strategies.

JOB REQUIREMENTS :

Industry Experience Required :

Prior experience in SaaS, B2B marketing, particularly in roles supporting sales organizations, is highly preferable.

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