SR Unica campaign
Key Responsibilities
- Facilitates audience data requirements conversations
- Leads / supports campaign requirement sessions to develop an Audience Requirement Document
- Documents and updates Business Requirements Document
- Creates flow charts
- Responsible for accuracy of audience data file produced
- Provides forecasted audience volumes
- Reviews technical specs and ensure completeness in support of campaigns
- Assists in research into campaign data inquiries
- Supports request to investigate audience size and customer profiling
- Creates or modifies audience selection by collaborating with key stakeholders
- Leads team to implement request within marketing automation platform
- Oversees campaign deployment to ensure build, execution, and delivery of accurate audience data
Requirements :
- years of relevant work experience
- years experience on HCL Unica
- Experience in other marketing automation / marketing cloud platforms and digital marketing
- SQL , MS Office
- Strong written and verbal communication skills
- Strong attention to details
- Basic project management skills by collaborating with key stakeholders.
- Strong understanding of data segmentation concepts
- Subject matter knowledge on industry audience rules and analysis
SR Unica campaign
Supports campaign requirement sessions to develop an Audience Requirement Document Documents and updates.. years of relevant work experience. years experience on HCL Unica Experience in other marketing..
SR Unica campaign
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