Marketing Campaign Specialist

Position Summary :

The Marketing Campaign Specialist, will play a pivotal role in developing, executing, and analyzing our marketing campaigns to drive brand awareness, member engagement, and revenue growth.

You will work closely with cross-functional teams to deliver data-driven campaigns that make a real impact on our business.

What you will do :

• Campaign Strategy : Develop, plan, and execute marketing campaigns in line with our company's goals and objectives. Create campaign briefs, timelines, and budget proposals.
• Content Development : Collaborate with content creators and designers to develop engaging and persuasive marketing materials, such as emails, landing pages, social media content, direct mailers, and advertisements.
• Audience Segmentation : Segment our target audience based on demographics, behaviors, and preferences, tailoring campaigns to specific member segments for maximum impact.
• Campaign Monitoring : Continuously monitor and optimize campaigns for performance, tracking key metrics and KPIs, and adjusting strategies as needed to maximize ROI.
• Data Analysis : Analyze campaign data to identify trends, opportunities, and areas for improvement. Prepare reports and present findings to the marketing team and stakeholders.
• A / B Testing : Plan and implement A / B tests to refine campaign elements and improve conversion rates.
• Budget Management : Manage campaign budgets effectively, ensuring that resources are allocated efficiently and according to plan.
• Collaboration : Work closely with the marketing team, as well as other departments (internal and external) such as retail banking, business services, IT, analytics, and finance to ensure seamless campaign execution.

What you will need :

• Bachelor's Degree (Concentration in Marketing preferred) Required
• High School Diploma or Equivalent Required
• 4-6 years Relevant Marketing and / or Communication experience Preferred
• 4-6 years Marketing campaign management, including strategy, execution, and analysis. Preferred
• 1-3 years - Banking product and service knowledge Preferred
• 1-3 years Marketing copywriting, specifically for financial institutions (preferred) or similar industry. Preferred
• Marketing campaign platforms and analytics tools (e.g., HubSpot, Constant Contact, Google Analytics, or similar). (High proficiency)
• Strong analytical and problem-solving skills (High proficiency)
• Exceptional communication and teamwork abilities (High proficiency)
• High attention to detail and strong organizational skills (High proficiency)
• Ability to manage multiple projects and deadlines simultaneously. (High proficiency)

What you will earn :

• Competitive pay
• Benefits : several medical plan options, dental, free vision, free life and free disability insurance, paternity leave and Lifestyle spending account
• 6% matching and immediately vested 401(K) plan
• Generous schedule for paid holidays, vacation, wellness time, volunteer time and personal time for a healthy work-life balance
• Opportunity for personal career growth, continued education and mentorship programs
• Volunteer opportunities impacting the local community

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, you will need to have good manual dexterity as well as speaking and hearing ability.

This position requires sitting; some reaching; standing; some stooping or kneeling. The employee must occasionally lift and move up to 50 pounds.

It is expected that the employee will read, compile, compute and record numerical and statistical data. Must drive occasionally.

This is a Non-Collective Bargaining Unit. Telhio is an Equal Opportunity Employer.