Brand Development Manager
Baker DistributingDallas, TX, United States30+ days ago
Job type
- Full-time
Job descriptionHigh School Diploma or GED Required. The ideal candidate will have excellent communication skills, a strong background in technical support, HVAC parts, and customer service / sales with intermediate MS Office capabilities. Minimum 1+ year experience in a Counter Sales role, preferably in the HVAC industry. Knowledge of air conditioning, heating and ventilation equipment at a wholesale distribution level. Strong interpersonal skills including sales, problem solving, and customer service focus are absolutely required. Ability to work independently but meet assigned goals and objectives in designated time frames. Capable of working in a fast-paced environment with skills to multi-task at different levels. Excellent customer service mindset with the ability to develop long-term relationships Excellent written and verbal communication skills Strong and creative problem-solving skills Ability to work independently and in a team environment Must be proficient in speaking, reading, and understanding English to ensure full compliance with safety standards, training, policies, and procedures. Must be able to frequently lift up to 50 pounds. The employee frequently is required to stand, sit or walk, climb, kneel, crouch, or crawl. Ability to utilize a computer keyboard, computer monitor, and telephone for prolonged periods of time. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The employee may use equipment such as forklifts, pallet jacks and other warehouse equipment. Must be able to utilize heavy machinery.
Summary
The Brand Development Manager will be instrumental in driving strategic growth, dealer engagement, and market share across the Central Division. This role demands strong leadership in planning, program development, and cross-functional collaboration with sales, operations, and marketing.
Essential Duties / Accountabilities
- Develop the 2026 HVAC business plan in alignment with divisional leadership.
- Create and manage the 2026 New Dealer Recruitment Program and Incentives.
- Design training programs to fully leverage Manufacturer Dealer Programs (Elite, AIM, Pro Partner, Step Up, Gree, etc.).
- Establish and maintain the 2026 pricing structure.
- Develop BI and Sales Force tracking tools to monitor dealer performance.
- Implement a Dealer Development training program for Territory Managers (TMs).
- Lead internal and external dealer development initiatives.
- Organize the 2026 Centralized Dealer Meeting.
- Support recruitment of new Territory Managers in metro markets.
- Partner with leadership on Hub Strategy and branch optimization.
- Streamline HVAC product offerings by branch to drive focus and improve inventory depth on high-demand items.
- Collaborate with Marketing to design and execute the 2026 HVAC budget, including monthly, quarterly, and annual dealer incentives, as well as dedicated dealer social media initiatives.
- Develop the 2026 TSA Training Calendar.
- Enhance dealer engagement through structured incentive programs, recognition initiatives, and performance-based competitions designed to promote participation and celebrate achievements.
- Establish Dealer of the Month, Quarter, and Year recognition programs.
- Establish and lead a Texas Dealer Advisory Committee composed of key stakeholders, including dealers, manufacturers, suppliers, and guest speakers, to foster collaboration and strategic alignment.
- Represent the company at all manufacturing events.
- Plan and coordinate strategic engagement experiences for high-performing dealers, including professional networking events, to strengthen relationships and enhance dealer loyalty.
- Drive initiatives that contribute directly to market share growth.
- Other duties as assigned.
Qualifications
Physical Demands and Work Environment
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Brand Manager • Dallas, TX, United States
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