Analyst, Marketing Analytics

This job is with Warner Bros. Discovery, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

CNN is seeking a Marketing Analytics Analyst to join our Growth Analytics team. This role will support our go-to-market efforts by conducting in-depth campaign analysis, developing reporting, and sharing insights about what is and isn’t working in marketing with business leads. The ideal candidate is curious, detail-oriented, and eager to grow their analytics skillset in a fast-paced, collaborative environment.

The Daily

As a Analyst, Marketing Analytics, you will :

Analyze marketing campaign performance across channels to identify what is and isn’t working in our growth marketing initiatives.

Support reporting and dashboarding efforts to track key marketing KPIs.

Assist in evaluating marketing effectiveness by evaluating campaigns in terms of ROI, CPA, and other efficiency metrics.

Collaborate cross-functionally with marketing, operations, and other analysts to understand campaign goals and translate them into measurable outcomes.

Identify opportunities to improve our data stack by simplifying processes like the complex conditional logic that goes into identifying marketing channels.

Ensure data accuracy and consistency across reporting tools and platforms.

Present findings in a clear, actionable format to stakeholders across Marketing, Growth, and Strategy teams.

The Essentials

1+ years of experience in analytics, preferably in marketing, digital media, e-commerce, or streaming.

Proficiency in SQL for querying and analyzing data.

Experience with data visualization tools (e.g., Looker, Tableau, Power BI).

Familiarity with marketing concepts such as ROI, ROAS, LTV, and attribution.

Strong attention to detail and a logical mindset.

Ability to manage multiple tasks and meet deadlines in a dynamic environment.

Excellent communication skills and a collaborative approach to problem-solving.

Nice-to-Haves

Exposure to campaign measurement or media mix modeling.

Experience working with marketing teams or in a subscription-based business.

Familiarity with Python or R (not required).

Understanding of A / B testing principles (not required but a plus).

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at

www.wbd.com / guiding-principles /

along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and / or recruitment process, please visit our

accessibility page

for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and / or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range : $91,140.00 - $169,260.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

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