Talent.com
Head of Field & Channel Marketing
Head of Field & Channel MarketingVersa Networks • Santa Clara, CA, United States
Head of Field & Channel Marketing

Head of Field & Channel Marketing

Versa Networks • Santa Clara, CA, United States
1 day ago
Job type
  • Full-time
Job description

Description

About Us

At Versa Networks, we're revolutionizing the way businesses connect, secure, and optimize their networks. Our mission is to secure anywhere, anytime access to anything. As a leader in Secure SD-WAN, SSE (Secure Service Edge), SASE (Secure Access Service Edge) and Next-generation Managed Services, we are empowering organizations across the globe to transform their IT infrastructure for the modern cloud era. Our innovative products enable enterprises to deliver a seamless, scalable, and secure digital experience, no matter where their users, devices, or applications are located. Founded by industry veterans and backed by premier venture capital firms, Versa is a market leader driving innovation and growth as it positions itself for a future IPO.

We believe in fostering a culture of innovation, collaboration, and customer success. Our team is comprised of passionate, forward-thinking professionals dedicated to driving the future of networking technology. We encourage creativity, offer opportunities for growth, and provide a dynamic environment where our people can thrive and make an impact.

At Versa Networks, we don't just build products - we build relationships, elevate businesses, and shape the digital future. Join us and be part of a fast-paced, cutting-edge company that's making a real difference in how the world connects and communicates.

Job Summary

The Head of Channel & Field Marketing, Americas will lead the planning, execution, and optimization of regional marketing initiatives to drive pipeline creation and acceleration across the U.S., Canada, and Latin America. This role balances field marketing (direct sales enablement, regional demand generation) with channel marketing (partner co-marketing, enablement, and MDF execution).

Reporting to VP of Global Demand Generation, you will collaborate closely with sales leaders, channel account managers, partners, and the global marketing team to execute impactful campaigns, events, and programs that support Versa's ambitious growth targets.

Responsibilities

  • Campaign Planning & Execution

Design and execute integrated regional campaigns aligned with Americas pipeline goals.

  • Manage end-to-end campaign processes : planning, budgeting, execution, lead follow-up, and performance tracking.
  • Collaborate with Global Demand Gen to localize and amplify campaigns for the Americas market.
  • Design and Develop a scalable Partner program. (review existing prartner program and own the development and enhancements of the program.)
  • Channel Marketing (Partner & Alliances Support)
  • Lead co-marketing with key partners, VARs, distributors, MSSPs, and service providers.

  • Own the MDF process : allocation, approvals, execution support, and ROI measurement.
  • Build scalable partner enablement kits (campaign-in-a-box, playbooks, content).
  • Execute joint events, webinars, and digital campaigns with partners.
  • Field Marketing (Direct Sales Support)
  • Partner with Americas Sales leadership to design pipeline-building programs : executive roundtables, roadshows, webinars, trade shows, customer advisory boards.

  • Support ABM and territory-level campaigns for high-value accounts.
  • Drive regional customer advocacy, references, and success stories.
  • Regional GTM Strategy & Alignment
  • Act as the bridge between Global Marketing, Americas Sales, and Channel teams.

  • Adapt messaging and tactics for U.S., Canada, and LATAM markets (localization when required).
  • Provide feedback from the field to shape global campaigns and product launches.
  • Metrics & Reporting
  • Track KPIs including pipeline sourced / influenced, event ROI, MDF ROI, partner engagement, and regional marketing contribution.

  • Provide regular performance updates to the VP of Global Demand Generation and regional leadership.
  • Qualifications

  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
  • 8+ years of B2B SaaS marketing experience with a mix of field and channel marketing.
  • Proven experience in the SaaS B2B industry, preferably in the cybersecurity / Networking sector or SaaS companies.
  • Strong track record of driving measurable pipeline contribution via field and partner campaigns.
  • Expertise in co-marketing execution, MDF management, and partner enablement.
  • Skilled in Salesforce, Marketo, and marketing analytics tools.
  • Exceptional project management, collaboration, and communication skills.
  • Ability to thrive in a high-growth, fast-paced environment with multiple stakeholders.
  • Willingness to travel within the Americas (approx. 25-35%).
  • Bilingual (English + Spanish / Portuguese) a plus for LATAM support.
  • Location : Santa Clara

  • Applicants must be authorized to work in the US
  • The pay range for this position at commencement of employment in California, Washington, or New York City is expected in the range of $175,000 to $220,000. A candidate's specific pay within this range will depend on a variety of factors, including job-related skills, training, location, experience, relevant education, certifications, and other business and organizational needs.

    Why Versa?

    At Versa Networks, we believe in taking care of our people - both professionally and personally. We offer a comprehensive benefits package designed to support the well-being, growth, and work-life balance of our employees. When you join our team, you can expect :

  • Competitive Salary & Incentives : We offer a competitive compensation package with and pre-IPO equity to reward your hard work and dedication.
  • Health & Wellness : Comprehensive medical, dental, and vision insurance plans to ensure you and your family stay healthy and covered.
  • Paid Time Off (PTO) : Enjoy a generous PTO policy that includes vacation days, sick leave, and paid holidays to recharge and take care of personal matters.
  • Flexible Work Environment : We understand the importance of work-life balance. Enjoy the flexibility of remote work, and hybrid option to create the work schedule that works best for you.
  • Professional Development : We believe in continuous learning. Access to training, certifications, and educational resources to help you grow in your career and stay ahead of industry trends.
  • Employee Recognition : We celebrate achievements both big and small, with regular recognition programs and awards that highlight your contributions to our collective success.
  • Collaborative Culture : Be part of a dynamic, inclusive, and supportive team where innovation and collaboration are at the heart of everything we do.
  • Parental Leave : Generous parental leave policies to support you during life's important moments.
  • At Versa Networks, our benefits are designed to help you thrive both inside and outside the office. Join us and experience a rewarding, fulfilling career in a supportive environment that values your health, happiness, and success.

    Versa Networks is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

    Create a job alert for this search

    Head Of Marketing • Santa Clara, CA, United States

    Related jobs
    Field Marketing Manager

    Field Marketing Manager

    VirtualVocations • Oakland, California, United States
    Full-time
    A company is looking for a Field Marketing Manager.Key Responsibilities Develop and execute field marketing strategies to drive sales leads and enhance customer relationships Manage end-to-end f...Show more
    Last updated: 30+ days ago • Promoted
    Senior Field Marketing Manager, West (Remote)

    Senior Field Marketing Manager, West (Remote)

    SECURITI.ai • San Jose, CA, United States
    Remote
    Full-time
    Securiti AI pioneers AI-powered data and privacy governance.Trusted globally, we deliver unified solutions for data intelligence, security posture management, privacy operations, and responsible AI...Show more
    Last updated: 1 day ago • Promoted
    Field Marketing & ABM Manager - West - San Francisco Bay Area • San Francisco, CA

    Field Marketing & ABM Manager - West - San Francisco Bay Area • San Francisco, CA

    WekaIO • San Francisco, CA, United States
    Full-time
    WEKA is growing fast! We’re looking for smart, dedicated, driven individuals that want to help the world’s most innovative organizations solve complex data management challenges.We envision a futur...Show more
    Last updated: 30+ days ago • Promoted
    Field Marketing Manager

    Field Marketing Manager

    Uniphore • Palo Alto, CA, US
    Full-time
    Uniphore is one of the largest B2B AI-native companiesdecades-proven, built-for-scale and designed for the enterprise.The company drives business outcomes, across multiple industry verticals, and e...Show more
    Last updated: 30+ days ago • Promoted
    Senior Regional Marketing Manager, North America

    Senior Regional Marketing Manager, North America

    Planet Labs PBC • San Francisco, CA, United States
    Full-time
    We believe in using space to help life on Earth.Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset ...Show more
    Last updated: 30+ days ago • Promoted
    Partner Marketing Manager

    Partner Marketing Manager

    Spectraforce Technologies • San Francisco, CA, United States
    Full-time
    Job Title : Partner Marketing Manager.Reporting into the AMER Partner Marketing leader, Partner Marketing Manager, Systems Integrators (G / SIs) - AMER will support the AMER G / SI partner alliances tea...Show more
    Last updated: 7 days ago • Promoted
    Field Marketing Manager

    Field Marketing Manager

    Cohesity • Santa Clara, CA, United States
    Full-time
    Interested candidates based outside of the designated areas are welcome to apply, provided they have the indefinite right to work in the job location. We are unable to sponsor H-1B or other U.Cohesi...Show more
    Last updated: 1 day ago • Promoted
    Field Marketing Manager, Channel (Hybrid)

    Field Marketing Manager, Channel (Hybrid)

    Rippling • San Francisco, CA, United States
    Full-time
    You will be based in our San Francisco, New York, or Austin office and will be required to be in office 3x / week.Rippling gives businesses one place to run HR, IT, and Finance.It brings together all...Show more
    Last updated: 1 day ago • Promoted
    Field Marketing Manager | Strategic Segment (US West)

    Field Marketing Manager | Strategic Segment (US West)

    SailPoint Technologies Holdings, Inc. • San Francisco, CA, United States
    Full-time
    We are seeking a dynamic, GTM-driven, and results-oriented.Strategic accounts in the US West region.This role requires hands-on regional and field marketing expertise coupled with a deep understand...Show more
    Last updated: 1 day ago • Promoted
    Field Marketing Manager

    Field Marketing Manager

    CARET • San Francisco, CA, United States
    Full-time
    Nationwide Remote - Remote, CA.Our team-defined values guide how we show up for each other, for our partners, and for our customers : . We are seeking a dynamic and results-driven.In this role, you wi...Show more
    Last updated: 1 day ago • Promoted
    Field Marketing Manager

    Field Marketing Manager

    Mondo Staffing • San Francisco, CA, United States
    Temporary
    Hybrid to NYC or SF with travel required.Hybrid in SF or NYC when not traveling (40% travel)\n.Seeking an experienced Field Marketing Event Manager to support our expanding presence across North Am...Show more
    Last updated: 30+ days ago • Promoted
    Senior Field Marketing Manager

    Senior Field Marketing Manager

    DocuSign, Inc. • San Francisco, CA, United States
    Full-time
    Docusign brings agreements to life.Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-crit...Show more
    Last updated: 30+ days ago • Promoted
    Senior Field Marketing Manager

    Senior Field Marketing Manager

    Plain • San Francisco, CA, United States
    Full-time
    Plain is redefining customer support for the next generation of B2B companies.We're building the fastest, most powerful platform to help companies move beyond reactive support and build true custom...Show more
    Last updated: 1 day ago • Promoted
    Senior Field Marketing Manager

    Senior Field Marketing Manager

    DocuSign • San Francisco, CA, United States
    Full-time
    Docusign brings agreements to life.Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-crit...Show more
    Last updated: 14 hours ago • Promoted • New!
    Senior Manager, Field Marketing

    Senior Manager, Field Marketing

    Bloom Energy • San Jose, CA, United States
    Full-time
    At Bloom Energy, our vision for a world powered by clean, reliable, and affordable energy is more than just a dream-we're making it reality. For over two decades, we've been at the forefront of the ...Show more
    Last updated: 1 day ago • Promoted
    Partner Marketing Manager

    Partner Marketing Manager

    VirtualVocations • Santa Clara, California, United States
    Full-time
    A company is looking for a Partner Marketing Manager to join their growing team.Key Responsibilities Develop and execute a comprehensive marketing strategy for channel partners in the Americas S...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Program Manager

    Marketing Program Manager

    Supermicro • San Jose, CA, United States
    Full-time
    Supermicro is a Top Tier provider of advanced server, storage, and networking solutions for Data Center, Cloud Computing, Enterprise IT, Hadoop / Big Data, Hyperscale, HPC and IoT / Embedded customers...Show more
    Last updated: 30+ days ago • Promoted
    Field Marketing Manager, West Coast

    Field Marketing Manager, West Coast

    Notion Labs, Inc • San Francisco, CA, United States
    Full-time
    Notion helps you build beautiful tools for your life's work.In today's world of endless apps and tabs, Notion provides one place for teams to get everything done, seamlessly connecting docs, notes,...Show more
    Last updated: 1 day ago • Promoted