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Field Marketing Manager, Channel (Hybrid)
Field Marketing Manager, Channel (Hybrid)Rippling • San Francisco, CA, United States
Field Marketing Manager, Channel (Hybrid)

Field Marketing Manager, Channel (Hybrid)

Rippling • San Francisco, CA, United States
2 days ago
Job type
  • Full-time
Job description

You will be based in our San Francisco, New York, or Austin office and will be required to be in office 3x / week.

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365-all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world's top investors-including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock-and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

Rippling's broker ecosystem is a core revenue engine. We are hiring a operator to own broker field marketing end to end : strategy, budget, and hands-on execution. You will set the vision for how we activate national and regional broker partners, design repeatable playbooks, and personally run the programs that turn partners into advocates and advocates into revenue. You will partner closely with Channel Sales and Marketing Ops to ensure every dollar and every activation ties to measurable outcomes.

What you will do

  • Own broker strategy and budget end to end

Build the annual and quarterly broker plan, manage the full investment portfolio, and reallocate spend based on ROI signals. Build business cases for incremental budget and present results to executives.

  • Codify repeatable broker playbooks
  • Create sales activation frameworks and plays, regional toolkits, and QA checklists so programs are easy to replicate and scale with quality.

  • Execute flagship programs yourself
  • Plan and run high-impact broker events and always-on campaigns from brief to high ROI follow up strategies to post-mortem, including vendor sourcing, contract negotiation, timelines, and onsite excellence.

  • Own campaign and CRM operations
  • Build, launch, and maintain Salesforce and Outreach campaigns that attribute every touch to pipeline and revenue, with Postal acceleration where applicable.

  • Measure, learn, and optimize
  • Define KPIs, stand up dashboards, publish retros, and use insights to shift budget toward top-performing broker motions.

  • Cross-functional leadership without formal authority
  • Align Channel AEs, extended Field Marketing, Demand Gen, and Marketing Ops on priorities, calendars, and measurement. Remove blockers and keep launches on track.

  • Innovate the motion
  • Pilot new concepts, A / B test messaging, formats, and offers, then scale what works across broker segments and regions.

    Note : This is a senior IC role. Expect a mix of strategy and hands-on execution, with a significant portion of time running programs directly.

    What you will need

  • 5+ years in field, channel, or demand gen marketing, owning strategy, budget, and hands-on execution in high-growth SaaS.
  • Proven ability to build and scale repeatable partner playbooks that drive measurable pipeline and revenue.
  • Financial and operational rigor, including vendor management and dynamic budget optimization.
  • Advanced proficiency with Salesforce and Outreach, and ideally Postal, with the ability to architect campaigns that attribute to revenue.
  • Executive communication skills, strong stakeholder management, and comfort operating with high autonomy.
  • Creative problem solver who ships quickly, learns fast, and continuously raises the bar.
  • Work ethic that matches our pace - sleeves rolled up, high throughput, no task beneath you on the path to $1B ARR.
  • Additional Information

    Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com

    Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

    This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

    A variety of factors are considered when determining someone's compensation-including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

    The pay range for this role is :

    90,000 - 157,500 USD per year (US Tier 1)

    81,000 - 141,750 USD per year (US Tier 2)

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