Director of Lifecycle Marketing

A company is looking for a Director of Lifecycle Marketing.

Key Responsibilities

Own the full lifecycle across restaurant partners and diners, enhancing retention and advocacy

Build automated nurture sequences and improve onboarding and activation processes

Analyze churn data and implement proactive retention campaigns for at-risk segments

Required Qualifications

8+ years of experience in B2B / B2C lifecycle, retention, or CRM marketing

4+ years of direct management experience

Proven record of improving pipeline conversion, activation, and retention in SaaS or marketplace environments

Strong understanding of high-velocity SMB or mid-market SaaS funnels ($10K-$50K ACV)

Expertise in marketing automation platforms such as Iterable, Marketo, Braze, or HubSpot