Retail eCommerce Channel Marketing Manager

Creating Peace of Mind by Pioneering Safety and Security

At Allegion, we help keep the people you know and love safe and secure where they live, work and visit. With more than 30 brands, 12,000+ employees globally and products sold in 130 countries, we specialize in security around the doorway and beyond. Additionally, in 2024 we were awarded the Gallup Exceptional Workplace Award, which recognizes the most engaged workplace cultures in the world.

Retail eCommerce Channel Marketing Manager

This position is responsible for leading the development and execution of channel marketing activities and programs for the Schlage brand to achieve our objectives and sales goals with our eCommerce retail partners. This will include driving the demand generation of both mechanical door hardware and electronic smart locks. The Channel Marketing Manager is directly responsible for developing and leading the annual marketing calendar with your eCommerce retailers, to include : online merchandising and digital shelf set-up, optimizing our digital brand presence and share of voice, retail promotions, retail paid media / media network planning, content aggregation and advocacy, and partner co-marketing. Responsible for leading new product launches with your retail partners. Partner with retailers' merchant, marketing, and operations teams to lead the execution of these marketing levers. Lead creation of new strategic ideas to drive business growth with key accounts. The position will work to create a winning and inclusive culture as we work cross-functionally and foster collaborative relationships and partnerships with all internal partners. Preference given to candidates living in the Central and Eastern time zones.

At Allegion, we recognize that great talent and breakthrough ideas can come from anywhere. That's why this position offers a flexible remote work arrangement, with occasional on-site visits as needed based on the role. Whether you're working remotely or collaborating in person, we're committed to providing the tools, support, and dynamic environment you need to succeed. At Allegion, your career thrives where innovation meets flexibility, empowering you to achieve your goals while maintaining a healthy work-life balance.

While this is the current structure and we currently have no plans to change, we reserve the right to make changes to the remote schedule as needed at the Company's discretion.

Qualified candidates must be legally authorized to be employed in the United States. The company does not intend to provide sponsorship for employment visa status (e.g., H-1B, TN, etc.) for this employment position.

What You Will Do :

Assist in the development of Marketing strategies in support of strategic vision for assigned channel, ensuring link to business plans and strategy.

Annual Marketing Planning : Develop the annual eCommerce marketing program with three key retail partners.

Be a best-in-class executor of brand, product, and channel priorities via overall marketing plan execution, measurement and optimization.

Retail eCommerce Optimization : Bring to life the 'Why Schlage' story online to best convey our brand, premium proposition, and product differentiators. Create and execute strong eCommerce plan to maintain and grow Schlage market share. Drive measurable improvement in PDP conversion rates.

Promotions : Create an integrated retail promotional program that will drive incremental retail promotional revenue. Gain internal and retail approval of promotional plans and execute to optimal results.

Retail Media Network : Develop and activate robust and measurable retail media network (paid media) campaign to increase traffic, engagement, and conversion for Schlage products. Drive key KPIs and improvements in YOY ROAS.

Marketing Launches : Support new product introduction marketing efforts online including the publication of best-in-class content and demand creation plans.

Customer Insights : Understand target audience and segments' insights as well as larger customer journey, and apply them to the retail purchase journey and content.

PLR / LR Support : Participate in the retail PLRs, BRs, and key strategy meetings, and partner with the Sales Team to strategize content for and our approach to these meetings. Develop the channel marketing recommendations for the go-forward support plan, which will include the annual marketing plan, promotional plan, content plan, and retail media network plans to support the assortment recommendation.

Retail Partnerships : Develop strong partner relationships with retail partners to assess customer needs, develop strategic retail marketing plan, drive alignment of channel marketing budget, and ensure execution with retail partner.

Vendor Management : Support internal and external vendors including assisting in development of Statement of Work and project oversight ensuring completion on time and on budget

Budget Leadership : Support development and management of channel marketing budget, expenses, and forecasts.

Marketing Measurement and Optimization : Analyze our sales data, website traffic and trends, and retailer data to assess marketing lever effectiveness. Report monthly on which tactics are performing well, or not. Optimize the marketing plan accordingly and negotiate with retailers for new metrics and data transparency. Continually identify new opportunities or strategies. Build business cases, oversee financial analysis, and gather internal support and approval to test new initiatives supporting your retailer or channel.

Competitive Landscape : Analyze, understand, and action on competitive activities and trends for marketing planning and growth purposes

What You Need to Succeed :

Bachelor's degree in marketing, Finance, or Business required

5+ years of eCommerce channel marketing, or related experience

Experience partnering with Amazon is highly preferred

Strong business acumen with proven strategic planning and a track record of profitable growth

Experience with the implementation of growth and marketing initiatives that lead to stronger market advantages

Strong project management skills with the ability to execute / implement on strategic design

Strong data analysis skills with a proven ability to translate into insights and recommendations

Proven leadership skills with the ability to communicate effectively at all levels of the organization

Strong written and verbal communication abilities (able to clearly, concisely share information to appropriate stakeholders internally and externally with appropriate level of detail / context), strong presentation skills

Outstanding interpersonal skills and influencing skills at all levels in the organization

Ability to travel 10-15% (to company corporate location, to retail partner meetings, and on market field visits)

Critical Skills Preferred :

Experience in B2C brand marketing and sales activation activities. Leadership experience preferred

Experience leading strategic Initiatives (i.e., launched a new product, category expansion experience leading the work and cross-functional stakeholders)

Ability to identify and provide strategic insights such as Market Conditions, Competitive Activities, Strategic KPIs for Channel Partners

Advanced 'presence' and confidence in ability to represent Allegion / Schlage in support of company goals

Strong internal brand and credibility with internal stakeholders / partners (Or ability to build quickly)

Advanced understanding of how manufacturers and retailers operate in typical business review, sales process, and operations processes

Understanding of sales pipeline and channel management; including experience supporting pricing strategy for various channel partners, navigating market pricing dynamics

Solid understanding of multi-step distribution and indirect channel sales

Advanced functional understanding of analytics and how best to develop insights and action plans based on data

Why Work for Us?

Allegion is a Great Place to Grow your Career if :

• You're seeking a rewarding opportunity that allows you to truly help others. With thousands of employees and customers around the world, there's plenty of room to make an impact. As our values state, "this is your business, run with it".
• You're looking for a company that will invest in your professional development. As we grow, we want you to grow with us.
• You want a culture that promotes work-life balance. Our employees enjoy generous paid time off, because at Allegion we recognize that you have a full life outside of work!
• You want to work for an award-winning company that invests in its people. Allegion is proud to be a recipient of the Gallup Exceptional Workplace Award for the second year in a row, recognizing our commitment to employee engagement, strengths-based development, and unlocking human potential.

What You'll Get from Us :