Director of Brand Marketing

About the Role

We are seeking a dynamic and strategic Global Brand Marketing Director to lead the development and execution of integrated, 360° seasonal marketing campaigns that amplify our brand presence, drive consumer engagement, and deliver business impact. This role will oversee brand strategy, creative campaign development, public relations, and high-profile events. The ideal candidate has a proven track record in building culturally relevant campaigns, leading cross-functional teams, and managing external agency / partner relationships.

Key Responsibilities

• Lead the end-to-end development of 360° seasonal brand campaigns (eg. World Book Day, Mother's Day, Holiday, Ramadan) across digital, social, experiential, partnerships, and traditional channels.
• Lead brand-building, evergreen campaigns that communicate the brand's key position differentiators, such as Craftsmanship / Savoir Faire, and building the concept of the "Library"
• Define and evolve brand positioning, messaging, and creative direction in alignment with business goals.
• Oversee PR strategy and execution , including media relations, thought leadership, influencer partnerships, and crisis communications.
• Develop and manage a calendar of brand events, activations, and sponsorships that build awareness and deepen engagement.
• Collaborate with product and creative teams to ensure brand consistency across all consumer touchpoints.
• Manage relationships with internal and external partners, and internal Art Director to deliver best-in-class creative concepts and execution.
• Monitor industry trends, cultural movements, and competitor activity to inform proactive marketing strategies.
• Define and track KPIs to measure the effectiveness of campaigns and initiatives, leveraging insights to optimize performance.
• Lead, mentor, and inspire a high-performing brand marketing team.
• Own and manage the full seasonal global marketing calendar.

Qualifications

Why Join Us?