Senior Brand Marketing Manager, e.l.f. Cosmetics

Senior Brand Marketing Manager, e.l.f. Cosmetics

At e.l.f. Cosmetics, we don't just launch productswe launch cultural moments. As Global Senior Brand Manager, you'll be the driving force behind our global go-to-market strategies, orchestrating launches that are as fearless and boundary-breaking as the brand itself. You'll lead the strategy, storytelling, and cross-functional execution that turn bold ideas into brand-defining moments felt around the world. This role sits at the intersection of brand strategy, community insight, creative development, and commercial excellencehelping shape how e.l.f. shows up globally across markets, channels, and cultures.

Responsibilities

• Lead Global Launch Strategy : Own end-to-market planning for key global initiativesfrom positioning and creative strategy to regional rollout and post-launch analysis.
• Drive Brand & Business Growth : Partner with cross-functional teams to build and execute plans that deliver business impact and brand love.
• Shape Global Storytelling : Translate product strategy into breakthrough creative platforms and compelling campaign narratives that resonate across diverse audiences and markets.
• Orchestrate Go-to-Market Excellence : Align global and regional teams around timelines, assets, and activation plans to ensure seamless execution and a unified global presence.
• Connect Insights to Action : Synthesize data, consumer behavior, and cultural signals into provocative insights that inform strategy and spark innovation.
• Be the Voice of the Brand : Champion e.l.f.'s fearless, inclusive, and playful DNA in every touchpointfrom retailer sell-ins to influencer campaigns to internal storytelling.
• Build for Scale : Develop repeatable frameworks and playbooks that strengthen our global launch capabilities and accelerate speed-to-market.
• Lead with Financial Rigor : Manage marketing budgets, track ROI, and use data analysis to optimize spend and maximize business impact.
• Inspire and Influence : Lead presentations across the organization and with external partners that align, excite, and mobilize teams around big ideas.

Requirements

$110,000 - $140,000 a year