Director Consumer Insights - Bakery & Cookies

Director, Consumer Insights

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover. Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Job Description

The Director, Consumer Insights, is a lead strategic partner across 2 categories, a $1.3B business portfolio with deep human insight into consumers, categories, and Insight functional best practices. We are looking for a world-class consumer insights professional / strategist to lead Consumer Insights for the Bakery & Cookies Category. This involves generating actionable insights for innovation, marketing communications, brand strategies and initiatives for some of America's most iconic brands, including Pepperidge Farm Milano Cookies, Chessman Cookies, Swirl Bread and more.

You will be responsible for driving functional excellence and a passion for the consumer throughout the entire category team. You'll be tasked with using multi-disciplinary approaches and immersive approaches to understand how new and prospective consumers engage with our categories and brands to architect strategies and programs for the portfolio, categories, and individual brands.

This role will report into the Sr. Director, Consumer Insights Snacks and functionally to the VP Category Lead Snacks, Bakery, & Cookies.

Core Responsibilities

• Trusted Advisor : Be the go-to thought partner for the business, bringing value to the business through insights, strategic thinking, and creative problem solving.
• Solid Functional Foundation : Design, lead and drive all category research to ensure a strong consumer centric business.
• Continuous Improvement : Enable sustainable brand growth by proactively bringing strategic thinking to the brands based on an insatiable curiosity of insights on brands, categories, shoppers, and retailers.
• Strategic Thinking : Drive strong strategic thinking through the business and strategic planning processes.
• High Collaboration : Partner across functions to identify insights and drive to impact with high character and care.
• Behavioral Science : Leverage a strong knowledge of behavioral and cognitive science to ensure strategic decision-making accounts for both system 1 and system 2 behaviors.
• Live the Values : Embody the Campbell values and build a high performing organization through dedication to purpose and doing things the right way.
• Execute with Excellence : Drive best-in-class practices and insights to action across methodologies, collaboration cross functionally, with vendor partners, and within the Integrated Insights team.

Qualifications

Compensation and Benefits

The target base salary range for this full-time, salaried position is between $168,400-$242,200. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.