Manager, Public Relations and Partnerships - Redken Job at Nashville Public Radi

Overview

Job Title : Manager, PR and Partnerships, Redken

Division : Professional Products Division

Location : Hudson Yards, NY

Reports To : AVP, Brand Engagement, Redken

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business : Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L’Oreal Technique and Pureology.

What You Will Do

The Manager of PR & Partnerships under the Brand Engagement team is a dynamic and results-driven candidate focused on shaping brand perception while driving impactful narratives. They are integral in supporting the brand's visibility and reputation through expert management of public relations, earned media initiatives, and key partnerships. They are responsible for developing and executing comprehensive PR strategies that align with overall brand objectives, securing high-impact earned media placements across diverse channels (print, digital, broadcast, social), and cultivating strong relationships with brand partners, and supporting the earned mailer strategy for the brand. This individual will manage external agencies, oversee content development for press materials and mailers, and proactively identify emerging trends and opportunities within the PR landscape. The manager will be tasked with analyzing campaign performance, reporting on KPIs, and continually optimizing strategies to achieve maximum brand reach and engagement.

• Management of PR agency and strategy
• Pitch trade partners to secure top media coverage for the Haircare and Haircolor categories while developing and maintaining relationships with contacts
• Organization and maintenance of product closet
• Execute and oversee product mailings and strategy
• Researching competitors / trends / partnership opportunities
• Share in writing of external and internal communication; includes but is not limited to brand websites, press correspondence, L'Oreal intranet
• Draft and manage quarterly IMC Newsletter (Redken Moments quarterly)
• Monthly Press Clips Organization : Monitoring, Researching and Scanning
• Reporting weekly and monthly PR results
• Help oversee Cision Tracking Reports to ensure accuracy for PR
• Event management and support related to Press events or attendance
• Write pitch notes in accordance to media kits
• Draft blog content for editorial submissions and opportunities
• Gathering and updating asset database
• Print Media - manage publishing deadlines and opening briefs for Marketing / Creative departments

What We Are Looking For

What’s In It For You

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan : Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.

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