Chiropractic Product Marketing Director
VirtualVocationsLakeland, Florida, United States19 hours ago
Job type
- Full-time
Job description
A company is looking for a Sr. Director of Product Marketing - Chiropractic.
Key Responsibilities
Refine market segmentation, buyer personas, and positioning based on data and insights
Lead end-to-end go-to-market strategies for new products and features
Collaborate with marketing and sales teams to design integrated campaigns and monitor portfolio performance
Required Qualifications
8-12+ years in B2B product marketing, with 5+ years in a leadership role
Proven success in SaaS healthcare tech experience preferred
Expertise in messaging, positioning, and competitive differentiation
Strong commercial acumen with experience in P&L-level portfolio analysis
Data-driven decision maker with a command of key metrics
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Director Product Marketing • Lakeland, Florida, United States
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