Marketing Specialist

Benefits :

• Bonus based on performance
• Competitive salary
• Employee discounts

Objective

The Marketing Specialist is responsible for assisting the agency owner with the development and implementation of targeted marketing and lead generation programs to identify new prospects, cross-sell opportunities, and grow the agency’s brand in the community.

Marketing

• Organizes and manages the process for identifying market opportunities
• Develops, communicates and implements marketing strategies
• Coordinates appropriate resources for agency marketing programs
• Aligns with current brand marketing strategies to ensure continual development of lead generation
• Analyzes and tracks results of marketing efforts and makes adjustments using continuous improvement methods
• Manages agency social media content development, interactions, and as applicable, advertising

Community Development

• Develop a network of community contacts
• Researches opportunities and manages agency-sponsored special events
• Promotes insurance-related topics and products in the community
• Coordinates outreach and engagement efforts

Education / Licenses / Designations

• Required by state statutes to have proper insurance licensing to sell, solicit or negotiate insurance products. This position must have at least one qualifying line of authority : Property; Casualty; or Life ;
• Valid driver’s license and transportation required

Role Requirements

• Solid knowledge and understanding of marketing concepts, strategies, practices, and tools
• Ability to work independently to plan, set priorities, and organize work
• Active involvement in the local community
• Excellent oral and written communication skills
• Demonstrated experience with PC software applications (Microsoft Office Suites, Internet Explorer)
• Experience using a wide range of digital devices
• Experience with social media platforms

Preferred Knowledge / Skills / Education / Designations

• Demonstrated knowledge of insurance concepts and principles
• Demonstrated effective multi-line insurance marketing and sales experience
• College degree or equivalent experience in a related field

Working Conditions

• Non-typical schedules (evenings or weekends) may be necessary on occasion
• This position may require travel
• General office setting

Flexible work from home options available.

This position is an Agency Team Member working for the Agency Owner and is not an employee of American Family Insurance.