Sales and Marketing Manager

The Company

Made in Singapore, IRVINS Salted Egg is a premium snack brand specializing in "Dangerously Addictive" salted egg snacks, sauces, and other crave-worthy products. Using only the best ingredients and chef-driven recipes, IRVINS has earned a fanatical following throughout the world, and is just starting to grow its U.S. presence. You'll be part of a lean and growing team.

Learn more about us at eatirvins.com.

This is what you’ll do

This role is 70% Sales and 30% Marketing

Sales Manager – to manage existing channels including Costco (working thru broker ADW), Asian grocers (working thru 2 Asian CPG distributors), World Market, Grocery Outlet, Amazon, Shopify, Reprally, Faire, Temu. In addition for 2026 onwards we have plans to enter into natural grocers (Wholefoods, Sprouts, Bristol Farms, etc), conventional channel (Target and Walmart among others), and possibly other club channels (Sams Club, BJ’s, etc). This Sales role will be a combination of a “farmer role” where you maintain relationship with buyers of existing channels, solving their needs, offering them new SKUs and ultimately get POs, and a “hunter role” where you will be strategically going after new channels and establishing relationships with new buyers, working out the pricing and trade accruals.

Marketing Manager – you will be working with a Marketing Executive in the team who has been planning and executing our offline and online marketing efforts, which include paid and non paid online (Amazon, Meta, shopify, Google, working with influencers, organic posts, etc) and trade marketing for our existing channels (demos for Costco, 99 Ranch, H-Mart, pop ups for various events, collaboration events with F&B or other CPG brands, organic contents, etc)

For both sales and marketing roles you will work directly with General Manager for USA. Together you will form and execute on agreed sales and marketing budget and strategy.

More detailed job description below :

Sales

• Develop annual and quarterly sales plans, strategies, and implementation steps
• Achieving sales target budget, gross margins, net profit, and managing of trade funding
• Accountable for sales of existing and new items, category reviews, promotional planning, sales goals, budget adherence, and execution of sales & marketing initiatives
• Development of existing and obtaining new business accounts
• Manage and partner with broker teams to drive key account and regional market development
• Identify brand / category development opportunities, communicate, and resolve account issues / solutions through sales / marketing & broker teams
• Develop, implement, and monitor retail pricing, competition, distribution, shelving, and promotional strategies
• Effectively manage trade spending, deductions, and credit management

Budget / Forecast

Management & Communications

Our Dream Candidate

Ideal background / experience :

Commitment & Benefits :