Director of Oncology Marketing, User Experience (UX) Marketing NewSan Carlos, CA

Director of Oncology Marketing, User Experience (UX) Marketing

Director of Oncology Marketing, User Experience (UX) Marketing

Travel Requirement : Up to 25%

Position Summary :

Natera is seeking a Director of Marketing to lead strategic marketing efforts that position our User Experience (UX) innovations as a defining strength within oncology diagnostics. This leader will highlight the clinical and operational value of our intuitive workflows and advanced data visualization platforms. A key goal is to support the broader integration of Minimal Residual Disease (MRD) testing into the standard of care, emphasizing its power in improving outcomes for oncology patients. This role will manage multi-channel campaigns, cross-functional initiatives, and thought leadership to reinforce Natera's market leadership in digital oncology UX.

Primary Responsibilities :

• Develop and implement integrated marketing plans focused on Natera's digital UX and MRD workflows that support precision oncology.
• Drive strategic messaging that communicates the clinical utility, operational efficiency, and patient-centered impact of MRD testing.
• Promote Natera's data visualization tools and digital reports as critical enablers of evidence-based clinical decision-making.
• Collaborate across clinical, medical affairs, product, and commercial functions to align MRD positioning with oncology best practices.
• Design and launch campaigns targeting oncologists, tumor boards, and care teams to promote the adoption and integration of MRD testing.
• Create and enhance sales enablement tools and educational resources to illustrate how Natera's UX innovations streamline test adoption in routine care.
• Oversee agency and vendor partnerships to produce compelling, evidence-based content for a variety of oncology stakeholders.
• Present strategic initiatives, adoption trends, and campaign performance metrics (KPIs) to executive leadership.
• Perform other duties as assigned.

Qualifications :

Knowledge, Skills, and Abilities :

This is a remote position.