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Director, Marketing Sciences

Director, Marketing Sciences

GileadSan Mateo, CA, US
26 days ago
Job type
  • Full-time
Job description

Director Of Us Commercial Advanced Analytics

At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

The Director of US Commercial Advanced Analytics (within Gilead's Liver Integrated Insights team) will be responsible for leading insight generation & strategic thought partnership for multiple brands in the Liver franchise. This high-impact individual contributor role will do so by managing projects of significant complexity requiring cross functional collaboration. The role will also participate in shaping the roadmap for the US Advanced Analytics function across business units.

This role requires leveraging a broad and deep skill set (functional expertise, therapeutic area knowledge, communication skills, leadership and influencing, executive presence, etc.) to help drive success across a variety of key stakeholders including VP, Business Unit Executive Leaders, Brand Marketing, US Market Access, Field Sales, Commercial Operations, Finance, Medical, and Global.

This role is based in Foster City, California.

Key functions of this role include the following :

Strategic Planning & Brand Performance Tracking

  • Lead development of data-based insights to inform brand, franchise, and business unit strategy and execution.
  • Lead performance / KPI development and reporting, including best practice sharing across TAs, enabling a thorough understanding of brand performance and opportunities based on a variety of inputs
  • Collaborate with brand marketing leadership to establish an annual business analytics plan by brand
  • Leveraging data and analytics to develop key insights to inform each brand's strategy through the BPOA (Brand Plan of Action) process
  • Conducting analytics projects to inform a range of business issues, including MD and patient segmentation, customer journey and treatment flow analytics, sampling strategy and analytics, etc.
  • Performance reporting and diagnostics, including design and implementation of HQ facing dashboards and reports
  • Evaluating potential new secondary data sources and analytics methodologies to continually elevate the impact of business analytics

Actionable Insights

  • Leads the integration of insight and analysis from a variety of sources to inform material decisions through the delivery of robust opportunities and market context. Consolidates a variety of data and information into actionable brand opportunities.
  • Provides objective quantitative analyses and leads the development of business cases to determine key opportunities and address critical business issues for the brand and / or TA
  • Collaborating within the department to ensure business analytics context is integrated into Tactic Measurement and Marketing Mix work, to ensure business analytics insights are available to inform Forecasting, and to identify opportunities to integrate new capabilities from the AI / Predictive Analytics Lab
  • Stakeholder Management

  • Interacts with a broad range of internal customers ranging from VP, executive directors of brand, marketing team, and IT.
  • Establishes and maintains business relationships in key segments of the Commercial organization, and consistently demonstrating a thorough understanding of internal customers' business needs.
  • Viewed as a cross-functional subject matter expert and sought for advice on decisions that can impact business operations.
  • Lead and conduct quarterly functional review with key VP, Senior Directors, and stakeholders on business unit and domain area to share insights and analysis on relevant business, brand, and market issues
  • Strong evidence of project leadership (interaction with cross-functional partners, conflict resolution, and consensus-driving) and project management (planning, prioritization, objective setting, meeting management, and plan execution) is required
  • Management and relationship development with key stakeholder groups in Marketing and Commercial operations.
  • Management of external consulting resources from a project delivery perspective.
  • Advanced Analytics :

  • Identify business challenges and use cases to drive value through use of non-traditional analytical approaches. Drive innovation in the use of new AI and predictive analytics techniques to improve efficiency and effectiveness of US Commercial strategy and operations, coordinating across all Commercial Operations teams.
  • Collaborate with business unit and brand marketing leadership as well as peer Commercial Operations teams (Sales Analytics & Operations, Forecasting, Commercial Strategic Insights, Marketing Operations, Commercial Learning & Development) to identify business use cases for application of AI and new analytics approaches (e.g., next best action, dynamic targeting, patient journey prediction, local marketing mix optimization, integrated multi-channel marketing, personalized training)
  • Preferred Qualifications :

  • Minimum of 12 years of relevant analytical experience managing projects & high-visibility initiatives.
  • MBA / Masters degree preferred with concentration in one or more of : healthcare, general management, analytics, data sciences.
  • Pharmaceutical or consumer insight experience highly desirable
  • Demonstrated ability to pull together insights from a variety of sources and develop strategic guidance for brand teams that result in a business decision or action
  • Strong business and marketing acumen and excellent communication and interpersonal skills; consultative background preferred
  • Demonstrated communication and teamwork skills; ability to gain consensus and act within a matrix team environment; Ability to work in a collaborative and influencing fashion that drives business action
  • Proven history of working and delivering on multiple projects simultaneously, with tight deadlines and changing priorities
  • Experience with pharmaceutical data sources (e.g., IMS, Symphony Health) is required
  • Strong working knowledge of relevant software systems (e.g. MS Suite, Tableau, Databricks, etc.) is required.
  • Basic Qualifications :

    Bachelor's Degree and Twelve Years' Experience

    OR

    Masters' Degree and Ten Years' Experience

    OR

    PhD and Eight Years' Experience

    People Leader Accountabilities

  • Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
  • Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.
  • Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.
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