Digital Media Expert and Marketing Coordinator

Job Title : Digital Media Specialist and Event Coordinator

Company : Goldfish Swim Schools - Westchester County, NY

Make a Splash with Goldfish Swim Schools : Join Our Team as a Digital Media Specialist

Are you a creative storyteller with a passion for digital media and a knack for engaging audiences? Goldfish Swim Schools is seeking a Digital Media Specialist to lead our digital marketing efforts in Westchester County, NY.

If you're ready to dive into a role where you can showcase the fun and safety of our swim schools while leveraging your expertise in social media and digital media optimization, we want to hear from you!

Why Join Goldfish Swim Schools?

At Goldfish Swim Schools, we believe in the power of education and continuous learning. We're committed to providing a supportive and inclusive environment for our team members to grow both personally and professionally.

We offer competitive compensation, opportunities for professional development, and a collaborative team culture where your creativity and ideas are valued.

Join us and make a difference in the lives of children and families in our community! There are over 160 Goldfish Swim Schools nationally and we operate three growing schools in the Westchester County area with more on the way!

When you join Goldfish Swim School, you can expect a warm and welcoming environment. We are committed to training, educating, and supporting our people with integrity, compassion, and trust.

See our video : Job Description :

As our Digital Media Specialist, you will be responsible for creating and executing digital marketing campaigns that highlight the fun and safety of our swim schools.

You'll leverage your expertise in social media and digital media optimization to reach and engage our target audience across various platforms.

From creating compelling content to analyzing performance metrics, you'll play a key role in driving brand awareness and generating leads for our swim schools.

Responsibilities :

• Develop and implement digital marketing strategies to promote Goldfish Swim Schools and increase brand visibility.
• Create engaging content for social media platforms, including Facebook, Instagram, Twitter, and TikTok, that highlight the fun and safety of our swim schools.
• Optimize digital media campaigns for maximum reach and engagement, utilizing SEO, text marketing, and boosted posts.
• Produce and curate content for Instagram Reels, Stories, and other short-form video platforms to showcase our swim schools in a creative and captivating way.
• Conduct A / B testing to optimize content performance and drive continuous improvement.
• Work with customer databases and lead management systems to nurture leads and convert them into customers.
• Generate and manipulate creative assets to optimize messaging and storytelling across digital platforms.
• Collaborate with cross-functional teams to ensure alignment and consistency in brand messaging and storytelling.
• Utilize Salesforce, Microsoft Excel, Podium, Sprout, Sprinklr, Adobe Suite, and other digital marketing tools to manage campaigns, analyze data, and create visual content.
• Coordinate Marketing Events for Goldish Swim Schools throughout the region

Qualifications :

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field is required.
• Advanced degrees, such as a Master's or MBA, are ideal.
• Minimum of 3-5 years experience in digital marketing, with a focus on social media and digital media optimization.
• Proficiency in social media platforms, including Facebook, Instagram, Twitter, and TikTok, as well as experience with digital media tools and techniques.
• Experience with Salesforce, Microsoft Excel, Podium, Sprout, Sprinklr, Adobe Suite, and other digital marketing tools.
• Strong storytelling skills, with the ability to create compelling content that resonates with our target audience.
• Excellent verbal and written communication skills, with the ability to effectively communicate ideas and collaborate with cross-functional teams.
• Ability to work quickly and efficiently in a fast-paced environment while maintaining attention to detail.
• Dependable, diligent, and able to work independently as well as collaboratively with cross-functional teams.

Ready to Make a Splash with Digital Media? Apply Now and Join Our Team at Goldfish Swim Schools!

Compensation : $62,500.00 - $85,000.00 per year

Compensation : $62,500.00 - $85,000.00 per year

Why Dive In With Goldfish?

Paid Training We set you up for Extraordinary Results! It doesn’t matter if you’ve never learned to swim yourself or if you’re a seasoned swimmer, we are proud to provide our team with paid training, certifications and ongoing support.

Flexible Schedules Work life balance is essential to any team! At Goldfish, we understand you have commitments outside of work - family, school, sports, whatever it may be - and we celebrate that! We offer convenient schedules to accommodate YOU! All Are Welcome At Goldfish, we value Diversity & Inclusion! We pride ourselves on creating a welcoming environment for all by treating everyone with Integrity, Compassion and Trust as we work together to make waves for water safety.

Make Waves...In Your Community Our team members are literal life-savers. Superheroes. Wavemakers. At Goldfish, you’re helping keep the children of your community safer in and around water - and that’s something to CELEBRATE! Make Waves.

In Your Career Dip your toe into a pool of possibilities at Goldfish! You’ll learn life lessons through leadership, mentorship and ongoing training.

From customer service to education, healthcare to business, you’ll gain impactful work experience that is sure to make a splash in your future, no matter what your career path! High Fives & Tropical Vibes! We believe in making a big deal about life’s accomplishments by remembering to CELEBRATE! We give high fives, dance and have some serious fun while doing some serious work.

And with tiki huts, palm trees and surfboards, every work day will make you feel like you’re on vacay! Going for Gold! We align with partners who not only share our passion for water safety, but also share our core values.

Helping us make a splash are World Record Holders and Olympic Gold Medalists Ryan Murphy and Cullen Jones! We are also committed to making waves, giving back and saving lives through our partnership with the USA Swimming Foundation.

Grow with Goldfish There’s no limit to where you can go with Goldfish! We’ve seen part time team members #GrowUpGoldfish - becoming managers, joining the Franchise Support Team, and even going on to own and operate their own Goldfish Swim School! Dip a toe or dive all the way into the pool of possibilities and endless opportunities!