Digital Marketing Associate

Overview :

Company Overview : Essen Health Care is a growing community healthcare network provides high quality, compassionate, and accessible medical care to some of the most vulnerable and under-served residents of New York State.

Guided by a population health model of care, Essen has five integrated clinical divisions offering services in primary & specialty offices, urgent care centers, and nursing homes, as well as house calls for home bound patients;

all clinical services are also offered via telehealth. Our Care Management division supports patient-centered care through care coordination, complex care management and helping address health-related social needs.

Founded in 1999, Essen provides care in all five boroughs of New York City, with a primary focus in the Bronx.

Job Summary :

Digital Marketing Associate

Essen Health is looking for a Digital Marketing Associate to take ownership of our digital marketing operations and channel management.

In this role, you will support the execution of outbound marketing campaigns, manage our marketing calendar and projects, maintain our marketing tools and tech stack, and collaborate with various stakeholders.

Your expertise in digital marketing will be instrumental in recommending ways to maximize the value and effectiveness of our digital channels.

We are looking for a proactive and strategic doer who is organized, detail-oriented, and resourceful. The ideal candidate should have experience developing and executing successful marketing campaigns across various digital channels.

This is a hybrid position so the candidate should be comfortable splitting time between the office and working remotely as agreed upon with the manager.

Responsibilities :

• Own the marketing calendar and ensure the timely execution of campaigns, coordinating with cross-functional teams to meet deadlines
• Manage and execute outbound marketing campaigns across various digital channels, such as email, social media, search engine marketing (SEM), paid media, and content marketing.
• Maintain and optimize our marketing tools and tech stack, ensuring they are up-to-date, effectively integrated, and that we are taking advantage of automation capabilities.
• Work with agency partners and other vendors to develop and execute new digital marketing campaigns to support business needs.
• Implement website updates, landing page optimizations, and user experience enhancements to drive engagement and goal conversion on our marketing site.
• Monitor and analyze digital marketing metrics across our website and marketing campaigns, deliver KPI reporting, and provide actionable insights to enhance campaign performance.

Qualifications :

What Were Looking For

2+ years of experience in digital marketing.

Exceptional writing and communication skills.

Experience managing the end-to-end marketing campaigns.

Strong project management skills and ability to work proactively.

Ability to understand translate business needs into KPIs that can be measured and reported on.

Experience working in Google Analytics, Google Ads, SEM Rush, MailChimp, Social Media, as well as PM applications such as Monday.com and / or others.

Nice To Have

Healthcare marketing experience.

Expertise in taking a single topic / idea / theme and running relevant campaigns across a variety of marketing channels.

Familiarity with SEO and content marketing best practices.

Understanding of web design and UX principles as it applies to the digital patient journey.

Salary : $50,000-$55,000

Equal Opportunity Employer :

ESSEN HEALTH CARE IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER

Essen Health care is proud to be an equal opportunity employer, and we seek candidates who desire to work in and serve an ethnically diverse population